Hong Kong Social Media Week 2012 -- Harbour City Hosts Panel Discussion with Social Media Experts in Asia Pacific

HONG KONG, Feb. 6, 2012 /PRNewswire-Asia/ -- Social Media Week is a multi-city global conference connecting people, content and conversations around emerging trends in social and mobile media. Hong Kong is one of the 12 cities participating in this global platform, including Hamburg, London, Miami, New York, Paris, San Francisco, Sao Paulo, Singapore, Tokyo, Toronto and Washington DC.

The mission of Social Media Week Hong Kong is to open up conversation about social media in Asia Pacific, with a focus on Hong Kong and mainland China, through a series of creative events that connect brands, marketers, media, and the public unique venues across the city. Social Media Week 2012 marks the second year the week-long event that has been held in the city, which last year brought together 2,300 attendees across 38 events with online conversation generating over 400,000 tweets.

Social Media Week will be taking place in Hong Kong from 13th - 17th February 2012. It is hosted by City Partner Cohn&Wolfe - impactasia alongside a team of advisors. As the largest and most social media active shopping mall in Hong Kong to date with the most diverse offerings, Harbour City is one of the official partners and advisory board members who is hosting 4 different events during Social Media Week 2012, with the topics of Food & Beverage, Travel, Fashion & Beauty as well as Technology.

Social Media Week Hong Kong (SMWHK) is now open for online registration. For more information, please visit http://socialmediaweek.org/hongkong/.

The first year "Social Media Week (Hong Kong) 2011" panel discussion

1) Building an Appetite for Social: What's cooking in the F&B industry?

Celebrating the empowerment of foodies everywhere via social media! How do you share your dining experiences? How has the industry embraced this? At this event, different brands will share their responses to social media, and their own approaches to making sure you are at their top tables. (#SMWHKfood)

Speakers:

1. Mr. Brad Lau (Renowned Singapore Food Blogger, also known as ladyironchef, he won the Best Food Blog in the Nuffnung Asia-Pasific Blog Awards 2011)
2. Ms. Victoria Cheng (Singapore Food Blogger, Editor of SingTel's new notatourist.sg)
3. Mr. Gourmet KC (Food Blogger, most prolific blogger on Openrice, columnist at Timeout Hong Kong and Weekend Weekly)
4. Mr. Chan Chun Wai (Food Blogger, columnist at Oriental Daily and Ming Pao Daily)
5. Ms. Hilda Leung (Food Expert & Blogger)
6. Mr. Chef Gregoire Michaud (Head Pastry Chef at Four Seasons Hong Kong Hotel)
7. Mr. Geoffrey Wu (Director of Communications of IHM Group)
8. Ms. Karen Tam (Assistant General Manager - Promotions & Marketing, Harbour City)

2) Travel SES: How we Search, Experience and Share

As social behaviors have changed, the travel industry has adapted at a rapid pace to compliment the way consumers plan their holidays. Meet the bloggers, airlines, hotels and destination managers who shape your experience. (#SMWHKtravel)

Speakers:

1. Vagabond Couple - Mr. Glenn Wong and Ms. KF (Hong Kong Travel blogger and Lonely Planet 2011 featured blogger)
2. Pu Kai Girls (Karren & Jinyu, Taiwan travel blogger and photographer, ranked 2nd in Taiwan Google's 2011 (first half of the year) "Hot Search" List )
3. Ms. Priscilla Wong (Travel expert and travel host of Cable TV)
4. Mr. Rajesh Sheshadri (Head of Trade Solutions, FOX ONE STOP MEDIA and Territory Head, Hong Kong, FOX International Channels)
5. Mr. Frederick Chan (Director of Marketing, Hong Kong Disneyland Resort)
6. Ms. Anna-Kaisa Varamaki (Digital Manager, Finnair)
7. Mr. Ricky Too (Assistant Vice President of Galaxy Macau)
8. Ms. Shea Stanley (Consultant of Travel + Leisure and co-founder of LittleStepsAsia.com)
9. Ms. Karen Tam (Assistant General Manager - Promotions & Marketing, Harbour City)

3) Social Fashionista

How do fashion & beauty brands connect with their fans, and stand out from the crowd while maintaining their style? Who are the personalities behind the looks? What are the must-have social media channels, and should these change with the seasons? (#SMWHKtrendy)

Speakers:

1. Mr. Han Huo Huo (Mainland China Fashion icon & Celebrity Blogger)
2. Mr. Lin Jian (Mainland Fashion Blogger and influencer)
3. Ms. Angelia Teo (Head of Content of WGSN - Asia Pacific)
4. Mr. Alex Tang (Head of Sales and Marketing of MCM)
5. Ms. Eugene Chan (Supervisor, Head of Digital Communication of Water Oasis Group)
6. Ms. Janet Chong (PR & Marketing Manager of Benefit Cosmetics)
7. Ms. Karen Tam (Assistant General Manager - Promotions & Marketing, Harbour City)

4) Geek Chic Gadgets: How to influence the tech savvy experts

The new evangelists have a powerful voice when it comes to influencing consumers on what gadgets to buy. Blogs, review sites, social media and word of mouth help the rest of us with our decision making process when approaching electronic devices. But what influences them? Smart marketers know exactly who to go to reach a wider audience of target consumers. During this session, Social Media Week will seek their advice and top picks for the must-have gadgets of 2012. (#SMWHKgeeks)

Speakers:

1. Mr. Vista Cheng (Managing Editor at Business Next Taiwan)
2. Mr. Hong Ming (Web film personality of UMovie)
3. Mr. Stone Ip (Tech blogger and reporter of engadget)
4. Ms. Michelle Au (General Manager of Sony Ericsson)
5. Mr. Jansen Lu (Tech blogger)
6. Mr. Rudi Leung (Director, Communication Planning/Tribal Chief, Social Creative Lab at AGENDA Asia

Guest Speaker: (Left) Mr. Brad Lau ; (Center) Mr. Han Huo Huo; (Right) Pu Kai Girls

About Social Media Week

Social Media Week (http://socialmediaweek.org) is one of the world's most unique conferences, providing global perspectives on emerging trends in social and mobile media.  In 2011, the conference was hosted in eleven cities worldwide and attracted more than 18,000 attendees with hundreds of thousands connecting online and through mobile media.  Currently city partners and their local advisory boards are creating programs which collectively will consist of more than 500 free to attend events worldwide this February 2012.  Social Media Week is owned and operated by Crowdcentric Media LLC.

Weibo: http://t.sina.com.cn/smwhk
Twitter: @SMWHK, #SMWHK
Facebook: http://www.facebook.com/socialmediaweekhongkong
Blog: http://www.socialmediaweek.org/hongkong/blog

About Harbour City

As the largest shopping mall in Hong Kong, Harbour City has always been the first mover in different aspects. We started to build our social media network in 2009 and have achieved a very encouraging result in YouTube, facebook and Sina Weibo. With successful experience in building up these strong social media platforms, Harbour City keeps going further in the social media road through the launch of Twitter, Tencent weibo, youku, instagram, Twylah and Tumblr in 2010 - 2011. Harbour City also launched several digital and mobile phone apps, including the iPhone, iPad, Andriod and Nokia Ovi App, letting customers get the latest monthly offers, event details and shop information with just one click.

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