Flipboard(TM), Now Smaller and Smarter, Expands From iPad to iPhone in China

New Chinese Edition Adds Cover Stories, A Single Place To Discover Some of The Most Interesting News and Social Updates

Popular Social Networks Sina Weibo and Renren Now Available To Readers Worldwide

PALO ALTO, Calif., March 22, 2012 /PRNewswire-Asia/ -- Today, the Chinese edition of Flipboard™ for iPad® becomes available for Apple's iPhone® and iPod Touch®. Inspired by the beauty of print and the simple action of flipping pages, Flipboard gives readers one place to enjoy the stories, photos, news and updates being shared across social networks. Redesigned for when and where people use the phone, Flipboard for iPhone takes this a step further with a fast, beautiful interface and new Cover Stories. Flipboard is available for free in Apple's China App Store.

Flipboard, Now Smaller And Smarter, Expands From iPad to iPhone in China

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Cover Stories

Creating a single place to discover and enjoy the growing amount of content being shared across social networks, today Flipboard also introduces Cover Stories into its Chinese edition. Cover Stories, available on both iPhone and iPad, gives readers one place to catch up on some of the most interesting news, updates and photos being shared at that moment.

With Flipboard connected to social networks like Sina Weibo and Renren, updates and photos from close friends will show up and sources you follow in your Cover Stories. Cover Stories also brings readers interesting articles from other sources connected to their Flipboard. For example, if Design, Tech or Travel are on your Flipboard, the most shared stories in those sections will be surfaced in Cover Stories as well.

Sina Weibo and Renren Around the World

Additionally, working closely with both companies, Flipboard has made Renren and Sina Weibo available for readers outside of Mainland China. Now, readers in Hong Kong, Taiwan, Singapore and elsewhere in the world are now able to see updates, posts and photos from their friends on these popular Chinese social networks. Anyone can log into their Weibo or Renren accounts from the Accounts tab on Flipboard.

Flipboard for iPhone Highlights

While readers of Flipboard on iPad flip through magazine-like pages of content, the iPhone experience uses a vertical flip so readers can enjoy Flipboard while they are holding their phone in one hand. Using a simple thumb-swipe up, readers can quickly flip through lots of content and if something looks interesting, just tap to slide the story open and swipe back to return to where they left off. It's a "stack" of stories, posts and images that are beautifully rendered with various layouts and style guides. And every page shows the original tweet and lets you quickly like, favorite or re-tweet back to your community.

"The iPad is an amazing device that challenged us to rethink how people discover and share social updates and news. With the iPhone we redesigned Flipboard for those times during the day when you've only got a few minutes to check in, when people want to find the things they care about even faster," said Mike McCue, CEO of Flipboard. "Flipboard for iPhone  puts all the power of Flipboard in your pocket."

Flipboard for iPhone also includes:

• Social Networks: Enjoy everything in one place from Sina Weibo, Renren, LinkedIn, Instagram and Google Reader.
• Cover Stories: Get a quick update on interesting stories and photos from all your social networks and favorite Flipboard content.
• Flipboard Accounts: Access to all the favorite content and social networks you saved on the iPad edition of Flipboard with a Flipboard Account.
• Chinese Content Guide: Recommended reading in a Content Guide specifically developed for Chinese readers, which includes fantastic articles, photos and updates from publications such as VOGUE, Esquire and Cosmopolitan China as well as content from popular services Youku and Douban.
• Search Bar: Find social conversations, posts and feeds from any person or publication and on any topic. For example, search "San Francisco's scenery" and get results from, Sina Weibo, Renren, RSS and Instagram.
• Share Everywhere: Just one tap to share, like or comment to add to the conversation on the social network an item was posted to.
• Fast Flip: Scan through pages as quickly as you can with just a flick of a thumb.
• Read later: Use Instapaper or Read It Later to mark stories you want to save.

About Flipboard

Flipboard is the world's first social magazine. Inspired by the beauty and ease of print media, Flipboard's mission is to fundamentally improve how people discover, view and share content across their social networks. Start reading your magazine by downloading Flipboard at www.flipboard.com/china. The company is based in Palo Alto, California and backed by legendary investors Kleiner Perkins Caufield & Byers, Index Ventures and Insight Venture Partners. You can follow us at twitter.com/flipboard.