LONDON, August 1, 2012 /PRNewswire-Asia/ --
New international research commissioned by the world's leading swimwear brand, Speedo, has revealed that swimmers agree that swimming helps to release stress and tension, makes them more confident about the way they look and leaves them feeling mentally refreshed.
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The fieldwork conducted by leading research specialists Ipsos MORI examined the psychological benefits of regular swimming. The results revealed that:
Research specifically conducted in China topped the list of statistics with over 80% of those surveyed agreeing with each statement, and when surveying those who swim several times a week the results revealed that:
The Chinese study took in the views of swimmers aged between16-45 and included a wide cross section of swimmers from those who swim only occasionally to those who swim regularly as part of a vigorous exercise regime.
With swimming already regarded as a highly effective way to remain fit and healthy thanks to its low impact and high cardiovascular benefits, the new insight into the psychological impact of swimming further enhances its reputation as one of the best forms of exercise possible.
Sean Hastings, Vice President of Product and Marketing at Speedo International, said, "Speedo is passionate about inspiring people to swim, and we hope that these findings, together with the undoubted physical benefits of swimming, will encourage others to get in the water for a mental as well as physical work out."
Notes to the editor: About the survey
The results comprise aggregated scores from 4 separate surveys across US, GB, France and China, taking in a total of 3,979 respondents. The size of each country's population was not taken into account when aggregating scores across the four markets. In the US 1,192 respondents aged 18-45 were screened to obtain a sample of 1,023 swimmers. In GB 1,270 respondents aged 16-45 were screened to obtain a sample of 941 swimmers. In France 1,220 respondents aged 16-45 were screened to obtain a sample of 1,015 swimmers. In China 1,000 swimmers aged 16-45 were interviewed. Of the 1,000 swimmers interviewed in China, 187 swam several times a week. All surveys were conducted using, i:omnibus, Ipsos MORI's omnibus and ad hoc online services, between 29th June & 3rd July 2012.
Respondents were drawn from Ipsos MORI online access Panels and approved panel suppliers. The survey data were weighted by age, gender, region and social grade to be nationally representative of adults of the surveyed age range in that country.
About Speedo®
The world's leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps. In the 1920s Speedo® made history with the Racerback: the world's first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo® unveil another world first with the Fastskin® Racing System - a cap, goggle and suit designed to work together as one. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: http://www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, AQUALAB and LZR RACER are registered trademarks of Speedo Holdings B.V. Racing System is a trademark of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The Fastskin3 cap, goggle and suit has worldwide design rights and patents pending.