Smartphone Sales of the first ten months Skyrocketed 477% Y-O-Y
New Windows Smartphone Model Launched
Raising Brand Awareness in Different Markets Continues
HONG KONG, Nov. 7, 2012 /PRNewswire/ -- TCL Communication Technology Holdings Limited ("TCL Communication" or the "Company", together with its subsidiaries referred to as the "Group"; HKSE stock code: 02618) today announced the unaudited shipment figures for its handsets and other products for October 2012.
The Group's total sales volume of handsets and other products reached 4,295,563units in October 2012, up 6% year-on-year. Sales of smartphones and other smart devices rose 274% year-on-year to reach 763,609 units, comprising 18% of the Group's total shipment. It is believed that the increase of the smartphones and other smart devices sales would help to boost the average selling price (ASP), as well as to drive the total revenue growth, making the segment a major growth contributor of the Group and further strengthening the Group's standing as a proven global smartphone supplier. Sales of handsets and other products totaled 321,109 and 3,974,454 units in the PRC and overseas respectively.
Year-to-date sales of handsets and other products reached 33,464,388 units over the first ten months of 2012, down 3% compared with last year. Of these, 4,750,309 units were sold in the PRC market, a year-on-year increase of 44%, with 28,714,079 units sold overseas. Year-to-date sales of smartphone and other smart devices totaled 4,948,472 units, skyrocketing 477% year-on-year.
The Group continued implementing its proven "Step-Up" product strategy and launched a number of smartphone models and other smart devices to grow its market share in various user segments. In China, the Group unveiled the TCL S606, the Group's first Windows smartphone targeting the youth market this month. Available in lapis blue and sharp orange, TCL S606 is just 10.75mm thick and comes with a 4.0 inch IPS screen, 1.0 GHz processor, 5 megapixel camera with LED flash. In addition to offering a full set of Office applications and the ease of Chinese language input, TCL S606 supports various formats of video and music clips. The device also features Metro UI, which offers dozens of themes for users to choose from. These exciting features are expected to help the phone draw a broad spectrum of users to the Windows camp.
Besides the launch of new product, the Group continued to enhance its market presence and brand awareness in overseas markets. The fourth ALCATEL ONE TOUCH 7K event, an innovative initiative for running enthusiasts and their families, was held in Santiago, Chile on 14 October. Participants ran a 7-km circuit course in downtown Santiago. ALCATEL ONE TOUCH leveraged the event to raise its brand awareness and affinity with local consumers, especially households. Moreover, ALCATEL ONE TOUCH partnered Claro, a subsidiary of America Movil, a Mexican telecom group that is one of the five largest mobile network operators in the world, to sponsor a concert in Columbia starring the Great Martin Elias and Juancho of the Espriella. Ticket giveaway contests were held to raise brand awareness among local music fans.
Sales Volume of Handsets and Other Products (Unaudited Data)
| Units | Oct 2012 |
Oct 2011 |
YoY Change (%) |
Jan - Oct 2012 |
Jan - Oct 2011 |
YoY Change (%) |
| Total | 4,295,563 | 4,053,045 | +6% | 33,464,388 | 34,510,747 | -3% |
| Including Smartphones and other smart devices |
763,609 | 204,196 | +274% | 4,948,472 | 857,658 | +477% |
Sales volume data is also available at the Company's website: http://tclcom.tcl.com.
About TCL Communication
TCL Communication Technology Holdings Limited (stock code: 02618.HK), together with its subsidiaries, designs, manufactures and markets an expanding portfolio of mobile and internet products worldwide under two key brands - TCL and ALCATEL ONE TOUCH. The Group's portfolio of products is currently sold in the PRC and over 120 countries throughout the Americas, Europe, the Middle East, Africa and the Asia Pacific. TCL Communication operates its highly efficient manufacturing plants and R&D centres in various provinces of the PRC, with headquarters in Shenzhen, China. For more information, please visit its website at http://tclcom.tcl.com.
For further enquiries, please contact Hill & Knowlton Strategies Asia:
Email: tclcomm@hkstrategies.com
Crystal Yip
Tel: +852-2894-6211 / +852-9720-6445
Nick Fung
Tel: +852-2894-6380 / +852-6139-3731
