HONG KONG, 23 May, 2013 /PRNewswire/ -- Today's customer-centric digital world is radically altering the retail landscape and forcing retailers to rethink every aspect of their operations. At the Omni-Channel Retailing Conference in Hong Kong from 4 to 6 June, 2013 more than 50 speakers will reveal what some of the world's most successful brands are doing to attract and keep customers in these turbulent times.
Held alongside Retail Asia Expo, one of Asia's most influential retail trade fairs, the Conference is a significant event for the regional retail sector. More than 200 senior executives from across Asia Pacific are expected to attend the three-day event where they will share strategies, discuss new technologies and tools, and set the future direction for retail in the region.
Stuart Bailey, General Manager at Diversified Events Hong Kong LLC, the organiser of Omni-Channel Retailing Conference 2013, said: "To satisfy today's more sophisticated and digitally empowered Asian consumers, retailers need to deliver integrated and highly personalized shopping experiences that span physical stores, online and traditional media. Maintaining a consistent brand image across these multiple channels and diverse customers is a huge challenge. We are helping Asia's retailers meet this challenge head-on by lining up industry thought-leaders and influencers to focus on Omni-Channel Retailing at this year's Retail Asia Expo conference."
Omni-Channel Conference: Expert Speakers, Topical Discussion Points
Representing global retail brands, consultancies and solution providers, conference speakers will share the latest technology innovations, brand-specific case studies and market trends to help retail professionals create seamless and engaging customer experiences that drive sales. International speakers confirmed for the 2013 Omni-Channel Retailing Conference include:
"The modern consumer is discerning and demanding. Meeting their escalating expectations means we must adapt quickly, embrace new technologies and change our business models. I'm very pleased to be able to join this high-profile conference to discuss how my company is delivering the luxury experience online and also to hear from other industry experts," Thibault Villet, CEO of Glamour Sales China and former President of Coach Greater China, who is speaking on the opening day of the Conference.
Omni-Channel: Consistent Messaging Across All Channels
The connected consumer expects detailed and up-to-date information to be accessible wherever and whenever they choose, through a multitude of channels. These channels may include a physical store, kiosk or pop-up shop; traditional TV, radio, print media and signage; as well as new media via computers or mobile devices.
The challenge for retailers is to ensure that all channels complement one another and provide accurate, consistent and current information. To do this, retailers must now connect all of their data, systems and platforms, from operations and logistics to IT, marketing and advertising. Furthermore, they need to do so with a real understanding of customer preferences, gathering intelligence on preferred touch points from social networks, purchasing history, website visits and so on.
"To capture the opportunities of omni-channel retailing, businesses need to increasingly integrate their mobile and traditional marketing. The chance to discuss pressing issues and interact with a range of marketing professionals and leading brands is the real value of this Omni-Channel Retailing Conference. The content and line-up of speakers is really impressive," commented Frederick Saurat, Founder, The TMSway.
The 2nd Omni-Channel Retailing Conference is being held concurrently with Retail Asia Expo at the Hong Kong Convention & Exhibition Centre from June 4 to 6, 2013. A limited number of places remain available. Visit www.retailasiaexpo.com for details and to secure your place.
Retail Asia Expo: One-stop Megastore for Retailers
Now in its fifth year, Retail Asia Expo is a unique Asia-focused annual trade show and conference. More than 150 local and international suppliers, such as Sharp-Roxy, ADT, Acelab, Dalziel & Pow and RAK Ceramics, will showcase solutions in two distinct exhibitions: Retail Design In-Store Marketing and Retail Technology.
The Expo is supported by the Hong Kong Retail Management Association, other influential Asian retail associations and media partners. It is expected to attract more than 8,000 retail professionals, including senior management, procurement specialists, IT directors, and designers from across Asia Pacific.
About Diversified Events
Diversified Events Hong Kong LLC is a fast growing global business communications company headquartered in the United States. Our acclaimed international portfolio offers more than 60 face-to-face buying and selling opportunities and conference programs in Asia, Australia, Europe and North America. These serve a broad spectrum of selected markets, from food to fitness, healthcare, business management, construction, manufacturing, investments and franchising.
Media Contacts
| Alison Li | Ivy Lau |
| Marketing Executive | Marketing Manager |
| Tel: +852 3105 3961/ +852 9493 3292 | Tel: +852 3105 3975 / 9683 7758 |
| Email: alison@retailasiaexpo.com | Email: ivy@retailasiaexpo.com |
