Icicle Group Acquires WinWin Media in Taipei

HONG KONG, April 2, 2014 /PRNewswire/ -- Icicle Group is delighted to announce the acquisition of a leading ROI-driven digital marketing agency WinWin Media in Taipei.

Icicle Group CEO Bonnie Chan Woo said, "We are very excited to have completed this deal. WinWin Media has a dynamic team of digital and brand marketing experts, with a strong track record in social media marketing, supporting leading international brands in retail, beauty and FMCG."

"WinWin Media brings to the Group domain expertise and experience in the digital space to enhance our cross-media offer to brands regionally. The acquisition also allows Icicle to extend our full service to Taiwan, an increasingly important market for our clients / brands operating in travel retail as Taiwan develops itself into an international travel destination."

WinWin Media will continue to operate under the leadership of the agency's founder Richard Liao, who will also work at a group level to develop Icicle's digital capability and international brand client portfolio.

Richard said, "I am confident that by joining Icicle Group, who has always been at the forefront of driving positive changes and efficiencies, we can be strongly positioned to become the go-to company for creating, managing and delivering cross media marketing production for global brands operating in Taiwan, in line with the brands' global standards." He added, "it is therefore incredibly exciting for all of us to be a part of a game changing ambition!"

The acquisition is in response to the growing trend for international brands to seek one reliable provider of marketing services to navigate Asia, the fastest growing consumer market and yet highly complex and fragmented with varied cultures, languages and business practices.

This acquisition marks a step towards Icicle's goal of developing its network of local expertise and knowledge in Asia and continues Icicle's strategy of strengthening the Group's capabilities in cross-media production for international brands.