Shanghai 3D Gaming Ltd. Launches the First 3D Sci-Fi Recreation Machine in the World

3D Prospers in Entertainment and Leads Arcade Market to New Renaissance

SHANGHAI, China, Sept. 8 /Xinhua-PRNewswire/ -- The Shanghai-based company 3D Gaming Ltd. is launching the first 3D sci-fi recreation machine in the world. Based on the most advanced German technology, this machine will target arcades in China. 3D Gaming Ltd. will work to expand abroad in 2009. After the release of this machine, 3D Gaming Ltd. expects a new 3D craze to shake up the arcade industry and the entertainment market as a whole.

(Photo: http://www.prnasia.com/sa/200809051550.jpg )

Since 2006, the entertainment market has become a battlefield for high technology. Looking across the entertainment industry, 3-dimensionalization is undoubtedly the trend for future development. Jeffrey Katzenberg, CEO of DreamWorks Animation SkG, has recently claimed that DreamWorks Animation movies will produce every one of its movies with new generation of 3D technology starting in 2009. At the same time, being stimulated by content demands from the market, the hardware industry is also undergoing the process of 3-dimensionalization. Corporations like Samsung and Sharp are all working on developing monitors that can display 3D effects.

Games, as the leader of entertainment industry, will inevitably undertake 3-dimensionalization as well. So the arcade market, which has been undergoing a depression since 2000, also regards the 3-dimensionalization as an important new direction for arcade games' renaissance.

Recently, the Shanghai-headquartered 3D Gaming Ltd. has successfully combined 3D Gaming Ltd.s with 3D display and launched the exclusive and also the first real

3-dimensional, jump-out-of-screen science fiction recreation machine in the world. This machine was developed by the most advanced German 3D technology; it needs no auxiliary equipment; and players experience amazing visual eye candy. According to the president of 3D Gaming Ltd., Mr. Al Pien, on September 11th of this year, a new product launching event themed as "3D GAME HOUSE

" will be held in Shanghai, and this will mark the start-up of the 3D revolution. And expectedly, 3D Gaming Ltd. will march into 100 large arcades with their new products this year, and they will also join 4 other big game companies to expand to the international market in 2009.

In fact, it is never exaggerated that 3D technology's expansion to arcade games will greatly impact the market. In 1993, SEGA released the first 3D fighting games "VR warriors" which was then transplanted to the next generation of console SS and received unprecedented success. So, breaking through the limitations of hardware and 2D screens, which arcade games are confronting now, and truly presenting the scenes in super-3D will certainly re-shuffle the arcade market.

According to the industrial ministry, the Chinese arcade market will see more changes in the coming year. The rating system to be issued will develop new target groups among schoolchildren and younger kids, and they are regarded as the "green game class". Compared with other big animation game companies that are still in planning phase, 3D Gaming Ltd. has grabbed golden opportunities to introduce 3D to China first and launched recreation games with wholesome content. High technology can always bring advanced power, and the future will still see many new profitability models can be expected. The future arcade market will not prosper without self-innovation and self-development as well as experiments in hardware, content and techniques. It is believed that those enthusiastic players and practitioners will eventually create a new world!

3D Gaming Ltd., founded in HK in Feb 2006, has overturned the conventional

super-video concept by the most advanced Germany 3-dimentional grid network video technology patented Visutech 3D display. With this technology, players can feel images 'jumping' out of the screen vividly and fully without putting on equipment like spectacles or helmets. Armed with this exclusive top patented technique, 3D Gaming Ltd. will grandly re-launch the 3D science fiction recreation game this year, and this will definitely bring the 3D craze to the market again.

Media reference:

Arcade games started to prevail in the 1980s. With the rallying point referred to as "intelligence exploiter -- enhancing children's intellectual development"; they were the most popular amusement in China at that time. Before long, two leading Japanese arcade games Namco Museum and Saturn entered China. Since then, the Chinese arcade market entered a new phase and welcomed its heydays. In 1996, a home electrical appliance mall based in Shanghai held an exhibition of arcade games, with nearly 100 arcade machines on display, the show turned out to be overwhelmingly amazing.

Since 2000, the arcade market has encountered a depression. Various policies have been implemented to tighten the market; console and computer games have become more and more prevalent, games thus shifted from public space to personal space. What's more, the advent of arcade simulators and pirated games has also greatly hit the market. Arcade games' conventional advantages, which are the significant visual and audio effects brought by big screens and great sound, as well as the real and stimulating feeling brought by unique controller operations that have been overshadowed by the

fast-developing console games. Thus those once famous arcade game makers have turned to consoles for launching new games one after another. Ridge Racer V is a case in point; it brought many arcade fans to PC games or console games and left arcades with significant pressure to promote sales.