7 Days Group Holdings Limited Announces May 2012 Investor Conference Participation & Non-deal Roadshow

GUANGZHOU, China, May 17, 2012 /PRNewswire-Asia-FirstCall/ -- 7 Days Group Holdings Limited ("7 Days Group" or the "Company") (NYSE: SVN), a leading economy hotel chain based in China, today announces that management will conduct a non-deal roadshow in the U.S. during the week of May 21, 2012. Additionally, the Company will attend the Deutsche Bank Asia Conference to be held at the Marina Bay Sands Resort & Casino in Singapore on May 29-30, 2012. Interested parties should contact the Company at IR@7daysinn.cn for further information.

Mr. Alex Nanyan Zheng, 7 Days Group's Co-Chairman of the Board of Directors and Chief Executive Officer, commented, "The successful execution of our rapid expansion strategy has allowed us to deliver industry leading growth with nine consecutive quarters of profitability. In the last twelve month period, we have added 425 hotels to our network, bringing our total hotels in operation to over 1,000 for the first time in our history. This rapid ramp-up of our network is evident in our total transaction value, or total revenue generate by all of our leased-and-operated and managed hotels, which reached RMB1.1 billion for the first quarter of 2012, an increase of 70% year-over-year. Together, the growth in transaction value and the expanding scale of our network continue to drive our robust financial performance, strengthening our already powerful brand presence as we gain increasing economies of scale. In light of the growing momentum in our hotel pipeline in the first two months of the second quarter, we believe we are well positioned to maintain our rapid pace of expansion while continuing to deliver sustainable and consistent profit growth. We look forward to discussing our strategy and recent business updates with investors in the coming weeks."

About 7 Days Group Holdings Limited

7 Days Group is a leading and fast growing national economy hotel chain based in China. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. The Company strives to offer consistent and high-quality accommodations and services primarily to the growing population of value-conscious business and leisure travelers who demand affordable, clean, comfortable, convenient and safe lodging, and to respond to its guests' needs.