ADT'S Sensormatic(R) Ultra Exit Anti-Theft Systems Surpass 75,000 Installations Worldwide, Now Including Nestle Group's Nespresso Boutiques

Leading Global Retailers Deploy Highly Effective Acousto-Magnetic Detection Technology in a Contemporary Format to Help Control Theft and Maintain Profits

BOCA RATON, Fla., March 26 /PRNewswire-Asia/ -- ADT announced today that Sensormatic Ultra Exit systems have surpassed 75,000 installations worldwide in just two years. The fast adoption of the Ultra Exit Electronic Article Surveillance (EAS) pedestal system resulted from a triple combination of its contemporary design, its wide range of models for different retail formats and its highly effective Ultra Max(R) acousto-magnetic (AM) anti-theft technology. One of the latest international retailers to deploy the Sensormatic Ultra-Exit solution is Nespresso, with more than 120 sales boutiques and boutique bars in key cities around the world.

As the fastest growing operating unit of the Switzerland-based Nestle group, Nespresso sells sophisticated coffee machines, accessories and premium portioned coffees. After trying Radio Frequency (RF) systems in some of their stores to protect their high valued products from theft while preserving their stores' cafe appeal, Nespresso elected to use the Sensormatic Ultra Exit AM solution instead.

"We needed an EAS solution that could offer wide exit protection in a stylish design that blended into our unique cafe environment," said a Nespresso spokesperson. "Another key criterion was a hard tag capable of protecting our high-end coffee machines and accessories. Also a significant consideration is our popular assortment of cookies and chocolates openly displayed for our guests' convenience. This challenge required a labeling solution that not only was small enough to fit inside compact products without covering the brand or content information, but also would be detected in and around the metallic packaging of these products. In addition to all of the important benefits Ultra Exit offered, we had the choice of a concealed system that was perfect for one of our stores in Spain."

Ultra Exit delivers one of the highest levels of anti-theft detection capabilities available today -- a top priority shared by leading retailers. AM-based EAS systems are the preferred anti-theft technology for retailers, especially for those like Nespresso selling metal-based or metal-packaged goods. Compared to RF systems, research has shown AM systems to have the highest detection rates to protect all types of products.

In fact, more than 80% of the top 200 retailers who use EAS in the world today rely on Sensormatic EAS solutions for loss prevention in reducing shrink and improving their bottom line. Other leading global retailers with extensive international presence include Marionnaud and many other top-name retailers such as Grupo Cortefiel, Inditex, and Mango. All have recognized the benefits of the Sensormatic Ultra Exit anti-theft system in helping them preserve store aesthetics, improve store operations and protect their profits.

"Through developing strong relationships with some of world's leading retailers we were able to listen carefully and design a system that offers superior EAS protection while blending with different retail store settings," said Gary Chan, Vice President of Retail Security for ADT Security, Asia Pacific. "Our platform helps retailers achieve better customer satisfaction and increased sales by improving their operations."

About ADT Security Services

ADT Security Services, a unit of Tyco International, is the largest provider of electronic security services to more than seven million commercial, government and residential customers worldwide. ADT's total security solutions include intrusion, fire protection, closed circuit television, access control, critical condition monitoring, electronic article surveillance, radio frequency identification (RFID) and integrated systems. ADT's Web site address is http://www.adt.com/global .

About the Sensormatic Retail Solutions Portfolio

The industry-leading Sensormatic retail solutions portfolio offers vital loss prevention and operational improvement technologies and solutions. Backed by more than 1,500 patents, the Sensormatic solutions portfolio is sold through ADT and Tyco partners around the world. From the front of the store through the entire retail supply chain, Sensormatic solutions help keep losses lower -- and profits higher. Today, over 84 percent of world's top 200 retailers that use EAS rely on Sensormatic solutions, which include EAS, source-tagging, data analytics and in-store, item-level intelligence applications. Sensormatic forward-thinking solutions also include dual EAS-RFID technology that provides item-level security and visibility in an ever changing retail environment. For more information, please visit http://www.sensormatic.com .

MEDIA CONTACT:

Shee Liang Mey

Manager, Communications, Asia Pacific

ADT Security

Tel: +65-6389-8241

Email: lmshee@tycoint.com