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Acision and OgilvyOne Form Mobile Marketing Alliance

2008-02-13 06:52 773


Market Leaders in Messaging and Interactive Marketing Join Forces to Enable Digital Marketing and Advertising for Mobile Operators and Brands

BARCELONA, Spain, Feb. 13 /Xinhua-PRNewswire/ -- Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, and OgilvyOne Worldwide, a WPP company and the global leader in interactive marketing, today announce that they have forged an alliance for mobile marketing. The alliance combines OgilvyOne's marketing expertise and Acision's mobile delivery capability, essential requirements for realising the full potential of mobile marketing and advertising.

Integrating the two companies' capabilities, the partnership will deliver the technologies and the necessary expertise for an end-to-end Customer Value Management solution, enabling carriers to unlock the revenue generating potential that resides within their data.

More than half of all global text and multimedia messaging traffic is generated through Acision's platforms which enable real time extraction of information about individual mobile subscriber behaviour. Its loyalty and campaign management tools provide many of the essential prerequisites for effective mobile advertising. OgilvyOne is the global leader in Customer Ownership(TM) and interactive marketing, giving brands crucial insights into their customers, company, and market. OgilvyOne designs impactful communication programmes that build lasting relationships between the customer and the brand.

Together, Acision and OgilvyOne will enable the end-to-end mobile marketing value chain, providing advertisers with complete brand engagement over multiple channels, while assuring control, brand protection and mass market level revenues for carriers.

Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne said: "From the CMO Forum here at the Mobile World Congress, it is crystal clear that the big opportunity for telco operators is to leverage their data assets. This needs to be done with insightful targeting, intelligent messaging, and an extremely sensitive view of the customer experience. This is why the Acision / OgilvyOne partnership is so powerful and timely."

Rory Buckley, CEO, Acision said: "Mobile operators have been incredibly vocal about their hopes for mobile advertising, but the discussion should really be about mobile marketing. While ideas for advertising are often focused on the simple process of sending unwelcome brand messages to a consumer, the real potential lies in the targeting and delivery of marketing communications both for the operator themselves and for third party brands - addressing churn and opening the opportunity for new revenue models. What has been missing until now is a bridge between the marketing and telecoms worlds. Working with OgilvyOne, we are now in a position to offer support for the complete mobile marketing value chain; from an understanding of today's mobile subscriber, through the technology, right into the brand strategy."

NOTES TO EDITORS

About Acision

Acision is the messaging and charging partner of choice for more than 300 network operators and service providers, supporting over one and a half billion customers worldwide. With over 50% of global text and multimedia messaging traffic generated through its platforms, Acision's mobile data services expertise includes text messaging, multimedia messaging, IP messaging, mobile internet, mobile advertising, IP voicemail and IP videomail. Acision's payment systems have processed more than US $100 billion, providing sophisticated real-time charging and removing the boundaries between prepaid and postpaid subscriptions. All of Acision's solutions are backed up by a robust, global service organisation, offering 24/7 support provided through twenty four local service centres and three state of the art global support centres. With global market experience, Acision has a detailed understanding of what it takes to bring innovative services to full mass market adoption.

Privately owned by an equity consortium led by Atlantic Bridge Ventures and Access Industries, Acision is a half billion dollar company, working with customers in 135 countries across six continents. More information is available at http://www.acision.com .

About OgilvyOne Worldwide

OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with 149 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, DHL, IBM, Lenovo, Nestle, SAP, Unilever and Yahoo!, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.

Source: Acision
Keywords: Advertising
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