 |
SINGAPORE, Nov. 4, 2015 /PRNewswire/ -- The impact of ad blockers on news publishers' advertising revenues and the release of Google's Accelerated Media Pages (AMP) are two of the latest topics that were recently added to the programme of Digital Media Asia (DMA). The event, which will take place this year in Hong Kong, on 17-19 November, offers a one-stop platform for reinventing the digital news media business.
Since its launch in 2009, DMA -- an event organised by The World's Association of newspapers and news publishers (WAN-IFRA) - has grown to become Asia's largest digital event dedicated to the news publishing industry. It features 3 focussed days of conference and masterclasses, the presentation of the Asian Digital Media Awards and a tech & services Expo. It will also host an exclusive workshop organised by the Guardian News & Media's Publisher network.
DMA sessions are designed to strengthen news media companies' digital transformation strategy and tackle burning-hot questions for the industry.
The growing usage of ad blocking software by internet users around the world is severely jeopardizing the still fragile digital advertising ecosystem. However, this threat also offers a unique opportunity to redefine how advertising works online. Publishers, not platforms, must take the lead. Ben Shaw, Director of WAN-IFRA's Global Advisory will present at DMA how leading media organisations are reacting to this growing challenge. He will moderate a panel session with key news publishers, such as The Economist, and digital pure-players.
Jeremy Butteriss, Managing Director of Partner Business Solutions APAC at Google will present his company's new initiative for publishers called Accelerated Mobile Pages. Taking on Facebook Instant Articles and Apple News, this new open source standard aims to allow webpages with rich content like video, animations and graphics to load instantaneously and work alongside smart ads. A core goal of the project, claims Google, is to support publishers' subscriptions and paywalls.
DMA's focus presentations and breakout sessions will also address other key digital issues such as:
Confirmed speakers include Suzy Hay, Global Director of Content Partnerships at The Guardian; John Pullman, Global Head of Video & Pictures at Reuters; Inez Albert, Digital Sales Director Asia at The Economist; Anjali Kapoor, Head of Digital APAC at Bloomberg; Dilson Varela Ribeiro, Digital Analytics Manager at Lagardere Active; Vincent Tsui, Chief Marketing Officer at Apple Daily; Jerome Le Feuvre, MD and CMO at News Republic; Yumiko Ono, Digital Editor Asia at Dow Jones; Eugene Leow, Digital Editor at the Straits Times; Joey Chung, Founder & CEO at The News Lens, and many more.
The conference full speakers' list and detailed programme can be found at: http://dma.wan-ifra.org/.
Masterclasses
On November 17, DMA will offer in-depth sessions on mobile video and online classifieds leaded by recognised international experts with a notorious understanding of the Asian markets' specificity and challenges.
DMA will also host an exceptional half day workshop organised by The Guardian News & Media Publisher Network, which will offer unique insights on how The Guardian is tackling partnerships with digital pure-players and technology suppliers, such as Facebook, Google, Samsung or Apple.
Website: dma.wan-ifra.org
Hashtag: #DMAHK15
Logo - http://photos.prnasia.com/prnh/20150319/8521501726
![Visitors interact with a humanoid robot at the opening of the 2024 Zhongguancun Forum in Beijing on Thursday. [Photo by WANG ZHUANGFEI CHINA DAILY] (PRNewsfoto/China Daily)](https://mma.prnasia.com/media2/2398405/Visitors_interact_a_humanoid_robot_opening_2024_Zhongguancun_Forum_Beijing.jpg?p=medium600)
