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Air China and Qunar Team Up

2007-02-27 14:43 1751

Comprehensive Marketing Agreement Provides Value to Consumers

BEIJING, Feb. 27 /Xinhua-PRNewswire/ -- Air China and Qunar.com announced today a comprehensive marketing and distribution agreement. Air China, China's leading domestic and international airline, agreed to provide travel search engine Qunar.com a comprehensive list of flight information, availability and prices, to be marketed to travelers in China via Qunar.com.

"Online travel is the fastest growing segment of the travel industry. We feel that Qunar provides Air China with an efficient way to reach China's emerging class of frequent independent travelers, most of whom comfortable in using the internet to find and purchase tickets," noted Mr Hu Fa Jin, head of Air China's e-commerce business. "Marketing to consumers directly is one of our tent pole strategies, along with of course, maintaining our existing relationships with well-run and efficient online travel agencies."

Qunar cofounder and President, Mr Zhuang Chenchao noted, "By utilizing the latest search technologies and product development techniques, Qunar is able to provide its consumers Air China's comprehensive services. We are looking forward to an exciting and productive partnership."

The partnership between Air China and Qunar is the first time that a major airline in China has elected to work with a travel search engine. Qunar will provide millions of internet users with information on available flights and prices, and will lead customers directly to Air China's web site for online booking.

Based in Beijing, China, Air China is the largest carrier by available seat miles and the designated flag carrier of China. Air China operates a fleet of 200 Boeing and Airbus aircraft, serving 80 domestic cities and 39 international destinations in 25 countries and regions. Air China is the official airline partner of the 2008 Beijing Olympic Games.

Qunar.com is a vertical search engine that focuses on providing the most comprehensive and accurate pricing information for travel services. Qunar's users are able to search and compare prices for flights and accommodation - all the information that travelers need before making a purchase decision.

Launched in May 2005, the web site has quickly become one of the top travel media in China and is recognized as the "new star" in the Chinese online travel space. Qunar offers an audience that represents China's upwardly mobile new generation of consumers who are frequent travelers, comfortable with online transactions and willing to spend a significant amount of their disposable income on traveling to new and exciting places.

Qunar means "where are you going?" in Mandarin Chinese.

For additional information, please contact:

Dixon Dai

Vice President, Marketing

Tel: +86-10-6269-0100 or +86-1350-1274842

Email: dixon.dai@qunar.com

Source: Qunar.com
Keywords: Travel
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