Partnership Delivers Joint Advertising Insertion Solution for Subscriber Originated SMS
DUBLIN, Ireland, LONDON and SAN FRANCISCO, Feb. 2 /Xinhua-PRNewswire/ -- Anam Mobile ( http://www.anam.com ), a provider of messaging infrastructure technologies, and Amobee Media Systems ( http://www.amobee.com ), a media system for ad-funded mobile content and communications, today announced a partnership to deliver a joint solution for ad-funding subscriber originated SMS messages. The service will be demonstrated live at the upcoming 3GSM World Congress in Barcelona from the 12th to the 15th of February 2007.
The solution, available today for deployment in both GSM and CDMA networks, will deliver operators the ability to increase revenues through opt-in advertising. End-users will be able to benefit from subscribing to new ad-funded tariffs, lowering the cost of their SMS package.
"This partnership with one of the world leaders in messaging infrastructure technologies signals the beginning of a new era in ad-funded mobile services," said Zohar Levkovitz Amobee Media Systems CEO. "Mobile is the last remaining medium in which the user bears the full weight of payment -- a situation that will ultimately stifle growth. Ad-funding SMS has the potential to create new revenue streams for operators, deliver a new measurable advertising channel for brands and provide mobile users the ability to communicate more for less."
"As operators look for more ways to generate new revenue streams, it is critical to find a solution that reduces costs to subscribers without affecting their bottom line. Our solutions, in collaboration with the Amobee Media System, provide operators with an intelligent mobile advertising solution to address this need," said Gerry McKenna, CEO of Anam.
The combined platform incorporates Anam’s patent-pending Smart Services Technology and Amobee’s Mobile Media System, a purpose-built unified mobile ad-serving and campaign management solution which can ad-fund SMS, browsing, video, music and games.
The service will optimise the mobile messaging experience through the following features:
-- Seamless: It is not disruptive and it has no impact on the
normal time to deliver a message.
-- Cost-effective: There is no requirement to replace any
existing network equipment.
-- Secure: It has the capability to handle messages of any
length and type, sent to and from subscribers on the same or
differing networks, without impacting on the subscriber’s
privacy or security of their messages.
To see this revolutionary service demonstrated visit Anam Mobile in Hall 1, booth F17 or Amobee Media Systems in Hall 2, Level 1, The Gallery, Suits 3.1HS102 at 3GSM. To arrange for a demonstration during 3GSM please contact David Dews +44 7764 895695.
About Anam
Anam Mobile ( http://www.anam.com ) is a privately held company headquartered in Dublin Ireland, with sales offices located in Boston, London and Malaysia. Anam’s Smart Service Technology allows mobile operators to create new revenue generating messaging services based on the unique ability to take messages in-flight and apply rules and logic to messages before they are delivered. This technology is available for both SMS and MMS today and also includes pack of ready-to-run services developed by Anam.
Anam Mobile is backed by FF&P Private Equity Limited (the venture arm of the London-based Fleming Family and Partners), Motorola Ventures (the venture arm of Motorola Inc), Mayfair Venture Capital and Enterprise Ireland.
About Amobee Media Systems:
Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to ad-fund all non-voice related applications and services: WAP Browsing, Video & Music, SMS, MMS, and Games. This "opt-in" system puts the user in control and at the centre of the mobile consumption experience and is capable of increasing usage of mobile data applications while giving them the ability to consume more for less. Advertising impressions occur with full user consent and are inserted in a relevant, contextual, targeted and non-intrusive manner.
Amobee has raised capital from Sequoia Capital ( http://www.sequoiacap.com ), Accel Partners ( http://www.accel.com ) and Globespan Capital Partners ( http://www.globespancapital.com ) HQ in San Francisco, with commercial offices in London and San Francisco and R&D in Herzliya, Israel.
For more information, please contact:
Amobee Media Systems
UK:
Jenny Roberts
Tel: +44-20-7229-4400
Email: jenny.roberts@nelsonbostock.com
US:
Pamela Njissang
Tel: +1-415-397-7600
Email: pnjissang@stearnsjohnson.com
Anam Mobile
Justin Hayward, MS&L
Tel: +44-20-7878-3291
Email: Justin.hayward@mslpr.co.uk
