KUALA LUMPUR and PERTH, Australia, June 16, 2015 /PRNewswire/ -- A premium herring caviar Omega-3 health supplement distributed by Australian-listed Holista Colltech Ltd ("Holista") will feature for the first time in Asia an anti-counterfeit feature for food, using high-security authentication of Sekuworks LLC, a well-established High Security Printer using currency printing technology.
Holista and Sekuworks, based in Harrison, Ohio, said in a joint statement that as food counterfeiting rises across Asia, higher levels of security and authentication along the supply chain are needed to protect both brands and consumers.
Innovative counterfeiters have not only faked labels and packaging but also succeeded in faking their own holograms. There have also been widespread reports of counterfeit or substandard foods in recent years, including fake meat, seafood and powdered drinks.
Holista, a leading health supplement distributor in Asia, has hence chosen to collaborate with Sekuworks to tag its latest range of premium Norwegian herring caviar Omega-3 supplement distributed under the PRISTIN brand, the current market leader in Malaysia.
The "third-generation" Omega-3 supplement sourced from the Norwegian waters and clinically proven to have at least twice the absorption rate as that of high end fish oils was launched today in Asia by Holista.
A world leader in security and authentication for consumer goods, Sekuworks has leveraged its currency printing experience to develop proprietary intaglio and hologram labels to authenticate products and assets, thus detecting and deterring counterfeiting. Combined with a QR track and trace system, Sekuworks solves issues related to diversion, the gray market, and supply chain.
Gabriel Dukes, Director of Commercial Operations, Asia of Sekuworks said: "Over the past 20 years, counterfeiting has grown by 10,000% globally. Most troubling are the widespread threat counterfeits poses to public health and safety. Today, these counterfeit products are found in the supply chain of many companies and not only on the streets as we assume."
Dato Dr. Rajen. M, CEO of Holista, added: "Implementing Sekuworks' technology into our production processes will assure our customers of the premium quality of all our products."
For further information, please contact:
Gabriel Dukes : gdukes@sekuworks.com
Dato Dr Rajen M: rajen.m@holistaco.com
For media enquires
WeR1 Consultants Pte Ltd
Sheryl Sim, sheryl@wer1.net
+65 6737 4844
For more information on Holista: www.holistaco.com
For more information on Sekuworks : www.sekuworks.com
