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BBDC Named Chief Sponsor of 2007 China Open

2007-09-05 01:49 1598

Mercedes-Benz E-Class Announced Official Car of China Open

BEIJING, Sept. 5 /Xinhua-PRNewswire/ -- Today, Beijing Benz-DaimlerChrysler Automotive Co. Ltd. (BBDC), together with China Open Promotion Limited, formally announce Mercedes-Benz E-Class the official car for 2007 China Open. This means, in the half month from Sept. 8, Mercedes-Benz E-Class will carry numerous top world tennis superstars to the China Open and co-present dynamic and passionate tennis to the worldwide audience.

Since its local production by BBDC, with its refined products, incomparable safety & comfort technologies, fashion and dynamic drive and ride experience, E-Class has been more popular with those top management and executives who uphold high quality and are of high taste.

During the China Open, Mercedes-Benz E-Class cars will be displayed for tennis fans to have a close look while enjoying the match. Moreover, E-Class's enthusiasts could apply for test drive opportunities on the site and make intimate contact with E-Class.

As one of the most facilitated and attended tennis matches, China Open is also one the most important sports events that will take place before the opening of 2008 Olympic Games in Beijing. With the top marque going hand-in-hand with a top match, Mercedes-Benz E-Class and China Open have come to a perfect cooperation. "Tennis is an dynamic and enthusiastic sport, while Mercedes-Benz E-Class is a premium sedan that combines dynamism and enthusiasm. The two are sure to achieve a world-class tennis match, making the audience experience dynamism and share enthusiasm that have always been their dream," said Xu Heyi, Chairman of Beijing Automobile Industry Corporation and BBDC.

Gunter Butschek, President and CEO of BBDC said: "Carrying on the Mercedes-Benz tradition, E-Class sponsors China Open in an aim to promote the development of tennis in China and demonstrate its corporate social responsibility, especially its support to the course of Chinese sports. Thus, the three-pointed star of Mercedes-Benz E-Class is sure to shine with more dynamism and passion. As an addition piece of good news, we will sponsor an E 230 for the best Chinese player in tournament to be driven for one year without cost."

After nearly two years' growth, BBDC has become a domestic manufacturer of premium cars with the most engine choices. With a reinforced and balanced model line-up, the Mercedes-Benz E-Class offers four models to the market, including the dynamic E 200 K, E 230, which have been tailor-made for the Chinese market with full safety and comfort features, and the E 350 as the flagship model. Boasting superior safety and comfort technologies and dynamic style, such as PRE-SAFE(R), 7G-TRONIC, Intelligent Light System, COMAND and AIRMATIC, Mercedes-Benz E-Class is worthy of the reputation of "the safest and the most comfortable luxury car in its class".

2007 China Open's splendor has an unprecedented appeal with so many tennis superstars coming to and competing in Beijing, including world No. 4 Nikolay Davydenko, No. 7 Tommy Robredo, 2006 Australia Open runner-up Markos Baghdatis , the handsome and young Mario Ancic, top-ranked WTA player Justine Henin, world women's No. 7 Amelie Mauresmo and "Swiss Princess" Martina Hingis. The much-anticipated star-filled grand tennis game is soon to be staged.

Source: China Open Promotion Limited
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