LONDON, Feb. 22, 2016 /PRNewswire/ --
POLAR PIONEER
Following Pre-Fall's theme 'Heading North', Belstaff now turns its attention to polar expeditions taking inspiration from Edith "Jackie" Ronne's pioneering 1947 Antarctic expedition.
(Photo: http://photos.prnewswire.com/prnh/20160219/335113 )
(Photo: http://photos.prnewswire.com/prnh/20160219/335558 )
This collection celebrates her spirit with a mix of polar and moto inspirations, influenced by wintry landscape textures of snow, icebergs, rocks and Inuit dress. Motocross leather pants combine with fur-lined parkas, while embroidered jackets and patchworks of wools and skins bring richness to the collection. Belstaff's strong attitude and freedom of spirit is expressed but with soft materials and lines.
"We were inspired by female pioneers venturing into the earth's bleakest locations," explains VP Women's Design, Delphine Ninous. "Protection from the elements, warmth and comfort are key, as are the stylistic influences derived from these lands and the animals and people inhabiting them."
For the presentation, Belstaff took over the crypt of deconsecrated church One Marylebone, by London's Regent's Park. The high grey arches provided a stark backdrop to set the polar scene, with models placed on icy installations of transparent and opaque perspex.
Belstaff was delighted to welcome special guest female polar pioneer Christina Franco - one of the only women to attempt a sole expedition to the North Pole.
Belstaff is offering a pre-order service on select women's pieces for the first time.
#PolarPioneer
LIV TYLER & BELSTAFF CAPSULE COLLECTION AW16
Working closely with Delphine, Liv Tyler, Belstaff Brand Ambassador and Creative Contributor, has interpreted the Belstaff spirit and archives by creating a capsule based on contemporary silhouettes and luxurious natural fibres, emphasising a strong and modern femininity.
"I wanted to express strength through outerwear and leather alongside a more feminine sensual side through the softer materials of shearling and silk, and via my fitted silhouettes," says Tyler. "It is a true amalgam of masculine and feminine. These are the 12 key items every woman should have in their closet."
The capsule lands in stores in September '16.
#LivTylerXBelstaff
Liv presented the products on mannequins in an intimate space at the AW16 presentation, with her new film for Belstaff, Falling Up, projected onto a wall. In it, Liv retraces the footsteps of 1920s aviatrix Amelia Earhart, one of the first women Belstaff dressed.
Tyler said: "We'd been thinking of ways to tell the story of who the Belstaff woman is - free-spirited, independent, brave. Amelia was the perfect inspiration."
As well as starring, Tyler reprised her role as Executive Producer, following that of on Outlaws for Belstaff starring David Beckham last year.
Falling Up will be released following the presentation on http://www.belstaff.com/falling-up/
Liv and Belstaff were delighted to welcome special guest Tracey Curtis-Taylor, who recently piloted her vintage biplane with open cockpit solo from UK to Australia, following the path of pioneer aviatrix Amy Johnson, whom Belstaff also dressed.
#FallingUp
About BELSTAFF:
Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff's rich history and archives.
Belstaff is headquartered in London and showrooms reside there and in New York, Milan and Munich. Belstaff is currently sold through its flagship on New Bond Street, and twelve stores in Europe, the United States and Asia, through select wholesale distribution worldwide and on http://www.belstaff.com
