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Briggs & Riley Launches Collection in Lane Crawford

Presence in Greater China's Iconic Luxury Department Store Expands Global Presence
Briggs & Riley
2016-07-01 02:20 5278

NEW YORK, July 1, 2016 /PRNewswire/ -- Briggs & Riley, the New York based premium luggage brand, announced today that its industry-leading suitcases and carry-ons will now be available in Greater China's iconic luxury department store, Lane Crawford.

Torq Collection
Torq Collection

The move comes amid Briggs & Riley's accelerated global expansion, with additional points of sale opening in Europe, China and across Asia.

Briggs & Riley CEO Richard Krulik commented, "We are very excited to partner with one of Asia's most respected retailers, Lane Crawford. Briggs & Riley prides itself on our innovative approach to engineering the most performance driven travel products in the world. We are pleased to extend the only lifetime global warranty in the luggage industry to Lane Crawford's customers, and look forward to showcasing our pioneering products in this trusted, luxurious retail environment."

Briggs & Riley luggage is available in three Lane Crawford Hong Kong stores, in its Shanghai Times Square flagship store and its digital flagship lanecrawford.com.  

As Briggs & Riley expands its presence in China, it is committed to communicating directly with Chinese customers, and recently launched both a Sina Weibo account and an official WeChat account, where Chinese customers can directly contact the company with any questions, in addition to its Chinese website at www.briggs-riley.cn.

Chinese customers can contact Briggs & Riley through any of these channels in order to find detailed information on the Briggs & Riley brand, history, products, and industry-leading "Simple as that®" lifetime global warranty that can be used anywhere in the world.

The Briggs & Riley brand is available through more than 600 fine specialty retailers and select high-end department stores in North America and Europe, including the renowned London department store, Harrods and top luxury department store Lane Crawford in Hong Kong and Shanghai.

For a full list of global retail locations, and for information on how to register your bags or activate your global lifetime warranty, visit the Briggs & Riley Global website at www.briggs-riley.com or the Chinese website at www.briggs-riley.cn.

Briggs & Riley Weibo account: http://weibo.com/u/5870441391

Contact:
Leo Wu
leo@chinaluxuryadvisors.com

About Briggs & Riley Travelware Inc.

Briggs & Riley is the International brand of luggage and business cases whose fanatical customer base speaks loudly in the two way dialogue that embodies the company's mantra – Engineered for Travel, Guaranteed for Life.  Briggs & Riley's main focus is making sure travelers are equipped with a durable product and a dependable relationship required for today's travel realities.  Owned by US Luggage LLC, a privately owned and operated family company, with headquarters on Long Island, New York, Briggs & Riley and its parent company are acclaimed for innovations such as the first ever wheeled luggage, a differentiating Outsider® handle, the first compression/expansion luggage and specifically for backing every bag they make with an unconditional lifetime performance warranty; the only one of its kind in the industry.

Photo - http://photos.prnasia.com/prnh/20160701/8521604324

Source: Briggs & Riley
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