NEW YORK, Nov. 14, 2014 /PRNewswire/ -- Once you've created your marketing strategy, there's no shortage of the different types of content that you can integrate into your plan. From infographics and newsletters to ebooks and case studies, marketers face a difficult challenge determining what strategy will work best for their audience. Producing different forms of high quality content that routinely provides good information will help create authority for your brand, which is vital to the success of your business.
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Kemari Howell, marketing coordinator for Pubsoft.com, believes a good mix of visual and textual content can help expand your customer base and create brand loyalty in the following ways:
For further discussion on how content can be your loyalty initiative's secret weapon, please view the latest article on PR Newswire's Small Business PR Toolkit: http://bit.ly/1sImjWW
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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