BEIJING, Aug. 4 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently analyzed developments in the China mobile phone market.
CCID Consulting’s data shows that the sales volume of China’s mobile phone market in 2007 reached 150 million sets, up 24.1% over 2006; and the sales volume of mobile phone market in 2007 broke though 200 million sets, inclusion of black mobile phones sales volume. China’s mobile phone market has entered massive growth stage. The impetuses are market demands and technical innovations.
For Figure 1, Sales Volume and Growth Rate of China’s Mobile Phone Market, 2000-2007, please refer to: http://www.ccidconsulting.com/upload/13577.jpg (Source: CCID Consulting, Jan. 2008).
China’s mobile phone market has been directed by the trend in changing mobile phones according to new technology developments since the second half of 2003. The share of users that change mobile phones in 2007 exceeds 60% and the sales volume of changing mobile phones exceeds 90 million sets. The reason for changing new phones include functions upgrade, improvements in cost performance, shortening of product life cycle, the advent of carriers’ customized business and experience consumption etc. Meanwhile, new mobile phone users increase in recent two years: new mobile phone users in 2007 exceed 86 million, monthly new users exceed 7 million. Statistics show that new users in tier-3, tier-4 cities and country market are the major source of new users; the joint efforts of carriers and manufacturers drive the requirements in this market. China’s mobile phone users in 2007 reach 547 million sets. Huge subscriber base, market segments’ differentiated demands and changing mobile phone demands in the 3G market drive the large-scale development of the mobile phone market.
Looking back to the history of the developments in mobile phone functions, mobile phone has accomplished popular functions such as color screens, photography and music. The development of 3C convergence technology drives up innovation in mobile phone functions, such as MP4, TV, Bluetooth, GPS and WIFI; although some innovative functions did not become very popular, they remain a part of the development. Currently, room for development in mobile phone hardware is limited, with developments directed towards application and service. In 2007, the launch of iPhone was definitely an important event for the market, and its release led to discussions on integrating Internet functions with mobile phones, an area that will remain in focus in the future. Global mobile phone leader, Nokia, puts forward overall Internet transformation strategy, which is the best proof. Meanwhile, product shape and industrial design is another clew of products’ technical innovation: Samsung’s slide phone and Motorola’s ultra-slim mobile phone dominate mobile phone fashion trend, making mobile phone become a part of fashion elements. Mobile phones will accomplish the missions of wireless information and entertainment terminal, and mobile phones’ technical innovation will develop faster than any other consumer electronics product.
China’s mobile phone market entered large-scale growth stage, and the competition in the market is heating up: similar product property, price war and channel subsidence are the most direct presentation. Manufacturers’ competition emphasis transfers from market share to profit. Meanwhile, mobile phone’s approval system and China’s 3G mobile phone market’s start will drive the upgrade of the competition.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company’s business scope has covered over 200 large and medium-sized cities in China.
Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting’s customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
