BEIJING, Aug. 15 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on China’s projector market in 2008Q2.
CCID Consulting’s data shows that the sales volume of China’s projector market in 2008Q2 reaches 173,500 sets, up 17.2% year-on-year; sales revenue reaches 2.24 billion Yuan, up 16.1% year-on-year. As for competition, the top five manufacturers in 2008Q2 China’s projector market (by sales volume) are TOSHIBA, EPSON, SONY, HITACHI and BenQ. Brand concentration degree of top five manufacturers is 52%, up 1.1% year-on-year. China’s projector market has further steady growth.
Figure 1: Size Comparison of China’s Projector Market, 2007Q2-2008Q2
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Source: CCID Consulting, July 2008
Figure 2: Sales Volume Structure of China’s Projector Market in 2008Q2
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Source: CCID Consulting, July 2008
Peak seasons for projector products are summer holidays and the end of year; with manufacturers launching new products in the second quarter of every year, and market promotion efforts follow. The 2008 Olympics induced demands that come from exhibition and conference events, but vigorous sales was distrurbed by the 5.12 Sichuan Earthquake which slowed down the projector market.
Active Presentation by Manufactures with New Product Launches
Manufactures presented more actively in 2008Q2 compared to 2008Q1,particular with new products’ launches. As for brand comparison, Panasonic and EPSON have excellent presentations. For example, in April, Panasonic launches six educational new projectors in its educational projector new products releasing meeting. The new products not only have Panasonic projector’s specific dustproof structure and lasting visual brightness, they also come with easy maintenance. New products include PX series -- wide screen projector, wireless projector PT-PW880NT, PT-PX880NT, PT-PX870NE and PT-PX860, X series -- PT-X600 and PT-X500. As one of the top partners of the Olympics, Panasonic cooperates with its China’s regional strategic partner SUMPO to launch high-end products PT-BX100NT in May, a move that fully reflects Panasonic’s attention to China’s commercial projector market. In May, EPSON holds the EMP-DM1 releasing meeting in Beijing. In June, ESPON launches G series projector in the InfoComm08 exhibition. Also, InFocus launches X7 projectors; MITSUBISHI ELECTRIC launches 720P HD home theatre projector HC1600 in America, and it is forecasted that this product will officially come into the market in August. In June, Sharp hosts the DLP projectors’ national show delegation.
Steady Growth for the Projector Market
2008Q2 is a special period for China. On one hand, the Olympic Games bring various opportunities to China’s industries; on the other hand, the earthquake brings negative effect to the economy which slowed down an upward trend. Affected by natural disasters in 2008Q2, China’s projector market did not achieve a great leap as predicted earlier.
In general, the market developed stably in 2008Q2. In terms of segment markets, high-end projects become major projector manufacturers’ focus. The constructions of Bird Nest, Water Cube drive the development of China’s high-end projector market. In the first half year of 08, MITSUBISHI and SONY launch high-end projectors; Panasonic high-end projector cooperates with Donview to provide services to Beijing Olympic Games. Users put forward more and more new requirements to the projectors’ segment functions in high-end project, especially bulb system. On the other hand, demands from the education industry remain high. Before the purchasing peak, education industry starts to sign industrial orders in 2008Q2. For example, Hitachi flagship type HCP-A8 projectors win the bid in Chengdu and Nanjing. Haier HR-805 projectors win the bid in Zhengzhou. Besides, NEC’s NP100+ wins the bid in Shanxi.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company’s business scope has covered over 200 large and medium-sized cities in China.
Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting’s customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
