BEIJING, Aug. 6 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released a report on sales volume of China’s printer market.
Under a favourable economy in 2008Q2, China also faces inflation pressure. The growth rate of users’ demands for printer obviously slow down, which resulting in depression in the whole of China’s printer market. CCID Consulting’s data shows that the sales volume of China’s printer market in 2008Q2 reaches 1.9419 million sets, down 1.7% year-on-year. Sales revenue reaches 2.68 billion Yuan, down 0.3% year-on-year. China’s printer market experienced its first downslide in 2008Q2 in the past ten quarters.
As for market segment, inkjet printer market still has weak presentation in 2008Q2. Its sales volume reaches 1.1803 million sets in 2008Q2, down 6.8% year-on-year, which is the major reason for the decline in China’s printer market. However, the demands from traffic, manufacturing, government, education and family users drive rapid development of laser printers and
dye-sublimation printers. CCID Consulting’s data shows that the sales volume of China’s laser printer reaches 510,700 sets, up 110.1% year-on-year; the sales volume of China’s dye-sublimation printer reaches 13,600 sets, up 36.5% year-on-year.
Figure 1: 2008Q2 Sales Volume and Growth in China’s Printer Market (by Types)
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Source: CCID Consulting, July 2008
Laser Printer Market Position is Increasingly Stronger
Further price cuts in laser printer products encourage consumers to buy more laser products, as China’s printer market gradually transfers from inkjet products to laser products. Market share of Laser printers has increased to 26.3% in 2008Q2, while it was only 19% in 2005; laser printer has gradually become one of the mainstream products. Improvements in cost performance advantage and development in color trend will further expand laser printer’s market position.
Best Performance with Samsung, OKI and Brother
As for major brands’ presentation in 2008Q2, Samsung, OKI and Brother performed well with two-digit growth in sales volume. The sales volumes of HP and Canon decrease slightly. Because of slow upgrade, a few types, unfavorable marketing strategies and channels, Lenovo printer continues to lose user foundation; the Olympic marketing effect could not avoid the downslide of its sales volume. According to statistics, the sales volume of Lenovo printer in 2008Q2 is down 22.1% year-on-year.
Market Monopoly Competition Increasingly Obvious
With the market becoming more mature, a few core brands emerge and account for a big portion of the market. According to CCID Consulting’s statistics, HP, Epson and Canon account for 78.5% of China’s printer market in 2008Q2, up 2.5% year-on-year. The top eight brands’ concentration degree is 93.3%. Currently, printer products’ core technologies are mastered by HP, Epson, Canon, Samsung and Brother, other manufacturers are difficult to break through this monopoly, and monopolistic competition becomes the major development formation of China’s printer market.
Figure 2: 2008Q2 Brand Sales Volume Structure of China’s Printer Market
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Source: CCID Consulting, July 2008
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company’s business scope has covered over 200 large and medium-sized cities in China.
Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting’s customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
