BANGKOK, Oct. 22, 2015 /PRNewswire/ -- Charoen Pokphand Foods PCL (CPF) has been certified the "ProSustain" standard for 700 chicken products making its all processing plants ensure production sustainability through its supply chain as well as the world's first company for the certification.
Mr.Prasit Boondoungprasert, Executive Vice President, Domestic and International Trade Business of CPF stated that the certificate will ensure the company's products contribute to the comfort and well-being of people. In addition, a wide range of environmental, social and economic impacts result from raw material harvesting and the manufacture, supply, use and disposal of products. Awareness of those impacts is rising among buyers, communities, policy-makers and organizations.
"Product sustainability is becoming an increasingly important driver of successful products and company. As a responsible organization, we have to adopt and demonstrate how we address those risks and opportunities, ensure compliance with relevant requirements and continually improve the performance of our products through the supply chain," Mr. Prasit said, adding that traceability is also essential for effective supply chain management as well as supporting credible claims regarding the sustainability performance of products.
The ProSustain certificate had been granted recently by DNV GL, which is one of the world's leading certification bodies to assure the performance of their organizations, products, people, facilities and supply chains, when CPF is attending the international food & beverage Anuga 2015 in Cologne, Germany. More than 700 SKUs of chicken products from CPF's all five processing plants have already been granted the "ProSustain" standard.
The accolade means CPF is the world's first chicken producer who has continued to receive the Product Sustainability certificate since 2013. Participating in Anuga is also the great platform for CPF to inform food & beverage traders and businesses from all over the world of its business philosophy, which is based on three pillars of "secured food, self-dependent society and lasting soil, water and forest." By seriously and transparently pursuing these three pillars, CPF was selected by Dow Jones Sustainability Indices (DJSI) in September to be part of the DJSI Emerging Markets Index, which consist of top emerging-market sustainability business leaders. The move helps fortifying its confidence to fulfill the company's mission as the "sustainable kitchen of the world," stressed Mr. Prasit.
