Company creates the Cities and Tourism Marketing Media Alliance as a
one-stop-shop to promote Chinese cities and tourist destinations
BEIJING, Aug. 13 /PRNewswire-Asia/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that it has reached an agreement with several top Chinese and international media to launch a marketing alliance to promote Chinese cities and tourist destinations domestically and globally, the first of its kind in China.
Within the alliance are a range of professional travel media including the Travel TV channel and Qunar.com, and popular media such as CCTV, Shanghai Dragon TV, Tianjin TV network, Shenzhen TV network, Baidu, Sina and people.com.cn. Also participating in the alliance is Fox Networks Group, which owns the National Geographic Channel and National Geographic Magazine, and has a strong reputation among middle to high-end travellers, providing a natural link to the international market.
"China's tourism industry is currently worth eight to ten billion RMB and growing at 15% per year and in such a fast growing and competitive industry, targeted communications are crucial for successful travel marketing," commented He Dang, founder, chairman and CEO of Charm. "As incomes increase and more Chinese people travel more often, we are seeing growing demand for integrated marketing services from Chinese cities and tourism destinations, and we believe the Cities and Tourism Marketing Media Alliance will provide an efficient one-stop marketing service with a diverse portfolio of media resources able to reach targeted traveller groups."
Charm's specialist city and tourism department offers clients an integrated city-tourism marketing service which includes news distribution, advertising, product placement and the deep industry experience to ensure an effective marketing campaign.
About Charm
Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency in China. Charm operates its business under three brands: Charm Advertising, Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm Interactive brands, Charm offers integrated advertising agency services from planning and managing advertising campaigns to creating and placing advertisements. Under the Shangxing Media brand, Charm has established a portfolio of television advertising media resources through its exclusive arrangements with four programs on CCTV, and two satellite television channels, Shanghai Dragon TV and Tianjin Satellite TV, which includes not only advertising time but also opportunities for placing branded content. Charm's clients include well-recognized brand names in China across many industries, as well as emerging domestic leading brands. In January 2010, Charm formed a joint venture with international 4A advertising group Aegis Media, its strategic investor, to operate its brand "Vizeum" in China. For more information please go to http://ir.charmgroup.cn .
