China Ceramics Launches 'WULIQIAO' Brand for Large Size Rustic Tiles

JINJIANG, FUJIAN PROVINCE, China, Jan. 3, 2011/PRNewswire-Asia/ -- China Ceramics Co., Ltd. (Nasdaq: CCCL) ("China Ceramics" or the "Company"), a leading Chinese manufacturer of ceramic tiles used for exterior siding and for interior flooring and design in residential and commercial buildings, today announced the launch of a new brand, "WULIQIAO", for large size rustic tiles with oriental cultural pattern or printing.

The brand "WULIQIAO" is targeted at the medium to high end market of the large size rustic ceramics tile with oriental cultural pattern or printing. It will be produced in Hengdali facility in Gaoan, Jiangxi Province.

"We are pleased to announce the launch of our 'WULIQIAO' brand with the goal of further differentiating our product offering to help expand our market share in each niche market," commented Mr. Jiadong Huang, Chief Executive Officer of China Ceramics. "We anticipate that this new brand will be welcome due to its oriental cultural patterns."  

About China Ceramics Co., Ltd.

China Ceramics Co., Ltd., formerly China Holdings Acquisition Corp., is a leading manufacturer of ceramic tiles in China. The company's ceramic tiles are used for exterior siding, interior flooring, and design in residential and commercial buildings. China Ceramics' products, sold under the "Hengda" or "HD" brand, the "Hengdeli" or "HDL" brand, "TOERTO" and "WULIQIAO" brands, are available in over 2000 styles, colors and sizes combinations and are distributed through a network of exclusive distributors or directly to large property developers. For more information, please visit http://www.cceramics.com .

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include but are not limited to, statements regarding China Ceramics' acquisition strategies, timing of development projects and efforts to achieve business growth, improvement on profit margin and anticipated revenue growth.  Actual results may differ materially depending on a number of risk factors including but not limited to, the following: general economic and business conditions, development, shipment and market acceptance of products, additional competition from existing and new competitors, changes in technology or product techniques, and various other factors beyond the Company's control.  All forward-looking statements are expressly qualified in their entirety by this Cautionary Statement and the risk factors detailed in the Company's reports filed with the Securities and Exchange Commission.  China Ceramics undertakes no duty to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.