China Mobile Selects mInfo as SNS Mobile Search and Ad Partner

China Mobile’s 139 SNS portal partners with mInfo on exclusive search and ad deal

SHANGHAI, Oct. 29 /PRNewswire-Asia/ -- China Mobile (NYSE:CHL) selects mInfo Inc. (http://www.minfo.com ) as a strategic partner to deliver mobile search and search ads for its official SNS (Social Network Service) portal http://www.139.com .

Extending on the enormous success of the SNS phenomenon, China Mobile has released its official Mobile SNS offering named "139.com" in May. Users for 139.com are ramping quickly and expected to reach tens of millions by the end of this year. In 2010 user base is expected to exceed 100 million placing 139.com as the clear leader in its field. mInfo will provide search services and ads for both the official mobile site as well as the mobile app of the 139 portal.

"mInfo is delighted to have been selected after such a rigorous evaluation process to deliver and operate this important capability in China Mobile’s SNS offering," said Alvin Wang Graylin, mInfo, CEO. "We will work diligently to deliver a highly intuitive and effective search experience for both China Mobile and its vast pool of subscribers."

In winning the 139 partnership, mInfo had beaten out other notable contenders which included both giants of the internet search space and mobile focused search providers. mInfo has proven once again that it has the most advanced mobile search technology with the deepest execution capabilities in its field. mInfo has offered mobile search services in China for over four years, and has separated itself as the clear market leader based on a recent report from leading analyst firm Analysys International.

mInfo was also selected by China Telecom earlier this year to power its 118114 QuanNengSou (Omni-search) service. Last year, BOCOG had also called on mInfo to deliver its official mobile search platform for the 2008 Olympics.

About 139.com

139.com is a subsidiary of China Mobile Ltd. focused on building a reliable mobile internet home where every mobile subscriber can freely share and communicate with each other in a trusted environment.

139.com is designed to optimize the user experience of the SNS community while accessing it through a wireless phone. It certainly provides basic SNS function like personal space, photo sharing, joining groups and developing relationships, as well as mobile-only functions that are not available through standard internet SNS sites which utilize the unique capabilities of China Mobile’s advanced wireless network. Our users will even receive special access to freely message each other via mobile messaging (SMS/MMS), free high-capacity network drives to store information, live mobile chat, exclusive content and mobile contact management, etc. We will open the door to a new world of mobile community for China’s wireless generation.

About mInfo(R) Inc.

mInfo Inc. is a leading provider of mobile search services to China’s 720 million wireless subscribers and the leading provider of mobile pull-advertising solutions for branded and SME advertisers throughout China. mInfo operates both the mInfo and Guanxi(TM) brands of search services. mInfo delivers advanced mobile search solutions on all three major carriers in China via SMS, WAP, Instant Messenger, and embedded clients. mInfo’s mobile search services are based on patent-pending natural language and personalization technologies, making its services truly intuitive to use and its search results highly relevant. mInfo was founded in early 2005 and headquartered in Shanghai, with offices in Beijing, Guangzhou, Chengdu, and Seattle. For more information, please visit: http://www.minfo.com .