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mInfo and Nokia Cooperate on Chinese Mobile Search and Advertising

2008-07-01 08:30 709

mInfo Releases Widset Version to Delight of Chinese Users

SHANGHAI, China, July 1 /Xinhua-PRNewswire/ -- mInfo Inc. (minfo.com), the leader in mobile search and pull-advertising in China, announces it has entered into an agreement with Nokia to deliver its flagship search solution onto Nokia’s mobile applications platform. The initial release of this product is already available to Nokia users in China and offers easy access to finding a variety of life oriented search services including travel, local, entertainment, finance and sports, etc.

Nokia’s Widset mobile application platform has received much success globally and in China. Nokia commercially released the Widset platform in China last Q4, and already has well over two million users and continues to grow rapidly.

mInfo’s search offerings have been in the market for over three years and have gained a clear reputation for being fast, accurate and easy to use. In addition to accessing mInfo’s services via Nokia’s Widset platform, its services are also easily accessible via SMS, WAP, IM and downloadable client. In fact, mInfo is the only company to deliver multi-language and natural language mobile search services in China.

The CEO of mInfo, Alvin Wang Graylin, said, “We are very excited about this cooperation with Nokia to integrate mInfo’s search offering into the Widset platform. Given the increased policy pressures on push-based mobile advertising, search is certainly a healthy mobile service for users that also enables a pull-based advertising model to deliver relevant content to targeted users in a way that is permission driven. mInfo looks forward to deepening the cooperation between our firms in taking search and advertising on mobile to a new level.”

Pull-based mobile advertising lead by search is the future of mobile marketing and client or widget solutions will be an important way to deliver such services. mInfo’s cooperation with Nokia will be a good showcase of Widset’s superior platform capabilities and mInfo’s technical advantages in the mobile space.

About mInfo(R) Inc.

mInfo Inc. is the leading provider of mobile search services to China’s 520 million wireless subscribers and a leading mobile advertising platform for branded and SME advertisers throughout China. mInfo operates both the mInfo and Guanxi(TM) brands of search services.

mInfo delivers instant answers and mobile internet content on dozens of types of life-oriented search categories, and its services are available nationwide on all four major carriers in China via SMS, WAP, Instant Messenger, and embedded clients. mInfo’s mobile search services are based on patent-pending natural language and personalization technologies, making its services truly intuitive to use and its search results highly relevant. mInfo was founded in early 2005 and headquartered in Shanghai, with offices in Beijing, Guangzhou, Chengdu, and Seattle. For more information visit: http://www.minfo.com .

Source: mInfo Inc.
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