* PacificNet Epro Selected by China Unicom Shanghai to Provide Customer
Relationship Management (CRM) Consulting, Telemarketing Management and
Call Center Training Services
BEIJING, Dec. 22 /Xinhua-PRNewswire/ -- PacificNet, Inc. (Nasdaq: PACT), a
leading provider of CRM and telemarketing services, ecommerce, gaming and
mobile internet services in China, announced today that its PacificNet Epro
subsidiary has been selected by China Unicom's (NYSE: CHU) Shanghai Branch to
provide CRM consulting and call center training services.
(Logo: http://www.prnasia.com/sa/200611281258.jpg )
Under the project service agreement, PacificNet Epro will enhance the CRM
service level and telemarketing management capability of China Unicom's
customer service center called the "10010 Information Hotline."
This comprehensive consulting project's scope covers a number of key areas
including customer service and telemarketing management, development of
outsourcing telemarketing programs, call center workflow design, business
management, project Return on Investment (ROI), customer affinity, designing
effective telemarketing scripts, and improving customer service agent
capabilities.
Ms. Fei Jing Zhi, Manager of China Unicom's Shanghai Call Center "10010
Information Hotline'', stated, "We are happy to partner with PacificNet Epro's
CRM consulting team for their expertise and assistance in increasing the
overall performance of our contact center management workflow, telemarketing
effectiveness, as well as our CRM service quality. We hope to work with
PacificNet Epro as our long-term CRM partner on future call center projects."
"We are proud to be retained by China Unicom as its CRM contact center
consulting and training provider," said Joyce Poon, General Manager of
PacificNet Epro's CRM Consulting and Training Services Division. "We value the
opportunity to work with China Unicom on this important project. We are
confident that our telemarketing knowledge in China will help China Unicom
improve their overall customer satisfaction. At the same time, we are looking
to increase the overall effectiveness of their telemarketing efforts to help
them capture more cross-selling opportunities."
Victor Tong, President of PacificNet, stated, "We believe that the CRM
contact center has emerged as the new competitive advantage for the market
leaders in China. To become a market leader in China, whether as a product or
service provider, a company needs to devote resources to CRM and customer
service. With over 15 years as a leading provider of telemarketing, CRM
services and contact center management in Hong Kong and China, we believe
PacificNet is well positioned to capture a significant share of this rapidly
growing market. The growing number of leading service providers selecting us
to enhance customer service operations reflects the evolving and highly
competitive nature of the Chinese consumer market. This trend has contributed
to the demand for CRM services and deployment of large scale customer contact
centers. This trend is visible in Macau, China, as the competition heats up
in the hotel-casino and gaming industry. In addition to our gaming presence in
Macau, we are also seeing a strong demand for our CRM services, as well as the
need for customer acquisition, retention, and loyalty programs. As such, we
see both our telecom and gaming sectors benefiting from the booming growth in
Macau."
According to the latest report by China's Ministry of Information Industry
(MII), China Unicom (NYSE: CHU) recorded 1.3 million new users in November
2006, including 373,000 CDMA users. China Unicom now has 105 million GSM users
and 36.13 million CDMA users. Meanwhile, China Telecom added 690,000 new
fixed-line users in November 2006, and China Mobile signed up 4.67 million new
users in November, bringing its total users to 296 million.
About China Unicom
China Unicom (NYSE: CHU http://www.ChinaUnicom.com.cn) is one of the major
mobile operators in China operating both GSM and CDMA mobile networks, local
and long distance fixed-line phone service, data communication including
Internet service and IP phones, value-added telecom services, wireless paging
and a variety of relevant services.
About PacificNet
PacificNet Inc. (http://www.PacificNet.com) is a leading provider of
Customer Relationship Management (CRM), mobile internet, e-commerce and gaming
technology in China. PacificNet's clients include the leading telecom
companies, banks, insurance, travel, marketing and business services companies
and telecom consumers in Greater China. PacificNet's corporate clients include
China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24,
Motorola, Nokia, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of
China, Bank of East Asia, DBS, TNT, Hong Kong Government, and leading hotel-
casinos in Macau and Asia. PacificNet employs over 1,400 staff in its various
subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen,
Guangzhou, Macau, and branch offices in 28 provinces in China and is
headquartered in Beijing and Hong Kong.
PacificNet Epro (http://www.EproTel.com.hk) is the industry leader and
leading provider of outsourced call center, telemarketing, CRM, VAS and IVR
services with over 15 years of field experience in greater China in the areas
of outsourced call center services, training and consulting services, and call
center management systems.
Safe Harbor Statement
This Company's announcement contains forward-looking statements.
Statements that are not historical facts, including statements about our
beliefs and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. Potential risks and
uncertainties include, but are not limited to, PacificNet's historical and
possible future losses, limited operating history, uncertain regulatory
landscape in China, fluctuations in quarterly operating results. Further
information regarding these and other risks is included in PacificNet's Form
10K and other filings with the SEC.
