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China household appliance suppliers gear up for recovery after tough year

2009-12-09 12:59

China Sourcing Report: Household Appliances covers products including

air-treatment appliances, electric irons, electric and solar water heaters and vacuum cleaners

HONG KONG, Dec. 9 /PRNewswire-Asia-FirstCall/ -- China household appliance suppliers are expecting strong sales growth during the next 12 months, after significant sales drops in the first seven months of the year. This is according to Global Sources' (Nasdaq: GSOL) China Sourcing Report: Household Appliances ( ).

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The Report includes in-depth profiles of 31 manufacturers and features 130 products, covering electric and solar water heaters, space heaters, electric irons, electric fans, vacuum cleaners, and air-treatment appliances, including purifiers, humidifiers and dehumidifiers.

Among surveyed China suppliers engaged primarily in the export of household appliances:

* 23 percent predict sales growth greater than 20 percent;

* 26 percent expect an increase of between 10 and 20 percent;

* 13 percent estimate sales to increase by less than 10 percent;

* 10 percent expect sales to remain the same; and

* 28 percent foresee a decrease in sales.

"While suppliers are confident about sales in the coming months, keeping a tight rein on prices is crucial to stimulating demand at a time when target markets are still exhibiting weaker purchasing power," said Livia Yip, Publisher of the Report.

"Among suppliers we surveyed, 68 percent said they are mainly focused on improving operating efficiency to improve their export capabilities."

Suppliers refocusing target markets, producing lower-priced models

Yip said: "To stay afloat amid decreasing export margins, makers are rethinking their business plans. They are refocusing target markets, product development initiatives and pricing strategies.

"While the US and the EU remain primary markets for 60 percent of surveyed suppliers, other exporters said they are mainly focused on emerging markets, including non-EU European countries (17 percent) and the Middle East (13 percent), to grow sales. Many suppliers are also focused on producing units with basic features as the economic slowdown has spurred demand for less expensive models.

"In the past year, China suppliers have adapted to new market realities. Buyers sourcing from the region can expect to find a range of products that meet the demands of today's more cost-conscious consumers in different regions around the world."

Supplier profiles, price forecasts and new household appliance product export models

The 128-page China Sourcing Report: Household Appliances provides detailed profiles of 31 suppliers with verified manufacturing and export credentials, plus contact details for another 13 suppliers. It also includes a Product Gallery featuring many of the most popular export models, with key specifications and full-color pictures.

The Report's surveys, price trends and supply forecasts aim to help buyers make better-informed purchasing decisions.

Specialized Global Sources websites, face-to-face events, trade magazines and research reports

China Sourcing Reports are part of Global Sources' sourcing and product information services. These include Global Sources Online ( ), China Sourcing Fairs ( ), Private Sourcing Events ( ) and Global Sources monthly magazines ( ). For more information about Global Sources' products and services that connect quality buyers with verified suppliers, visit .

The China Sourcing Report: Household Appliances is available for purchase at .

Free information about Greater China household appliance suppliers and products can be found at . (Note: If the URL above wraps to a second line, please paste both lines into the browser and delete the space in-between.)

About Global Sources

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business uses English-language media to facilitate trade from Greater China to the world. The other business segment utilizes Chinese-language media to enable companies to sell to, and within Greater China.

The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 854,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 240 countries.

The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on 4.5 million products and more than 247,000 suppliers annually through 14 online marketplaces, 13 monthly magazines, over 100 sourcing research reports and 12 specialized trade shows which run 30 times a year across 10 cities.

Suppliers receive more than 96 million sales leads annually from buyers through Global Sources Online ( alone.

Global Sources has been facilitating global trade for 39 years. Global Sources' network covers more than 60 cities worldwide. In mainland China, Global Sources has about 2,500 team members in more than 40 locations, and a community of over 1 million registered online users and magazine readers for its Chinese-language media.

Global Sources Press Contact in Asia

Camellia So

Tel: +852-2555-5021


Global Sources Press Contact in U.S.

James W.W. Strachan

Tel: +1-480-664-8309


Global Sources Investor Contact in Asia

Investor Relations Department

Tel: +852-2555-4777


Global Sources Investor Contact in U.S.

Kirsten Chapman & Timothy Dien

Lippert/Heilshorn & Associates, Inc.

Tel: +1-415-433-3777


Source: Global Sources

Related stocks: NASDAQ:GSOL

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