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Combination of Quality and Aura, HOTELEX Highlights the Vintage Wine Styles of Each Country

- Wine & Spirits Sector of the 25th HOTELEX Shanghai
2016-02-22 10:12 3687

SHANGHAI, Feb. 22, 2016 /PRNewswire/ -- Based on statistics, in 2014, the total import of wine was 0.37 billion liters in China with a total import amount of USD1.55 billion, making an increase of 5.47% on a year-on-year basis. At present, domestic wine market consumption has reached RMB46.3 billion, and it is expected that wine market consumption will reach RMB93.8 billion in 2017, making an amplification of 102.5%.

Meanwhile, spirits consumption in China accounts for 25% of the global total spirits amount, ranking as the largest spirits consumption market in the world. Such a huge consumer demand environment requires a strong platform to integrate wine resources; the Wine & Spirits sector of HOTELEX Shanghai has emerged at the right moment.

The 15th Shanghai International Wine & Spirits Exhibition 2015, relying on its parent exhibition (HOTELEX SHANGHAI), which has been held successfully for 24 years, attracted nearly 20,000 wine and spirits professionals, extending over Chinese and Western style restaurants, starred hotels, bars, distributors, retailers and regional wholesalers everywhere all over the world.

In addition to the retailers, the exhibition also cooperates with and is supported by industry insiders, wine lovers and media publications. During the whole exhibition, more than 100 high-quality exhibitors with nearly 100 well-known chateaus and high-end wine brands from more than 30 countries and regions were on display.

The market still shows broad and unlimited prospects for development. After many years of consecutive exhibitions, Winexpo has accumulated tens of thousands of excellent domestic and foreign suppliers and professional buyers' resources and even gathers world-class wine contests and professional display exchanges.

At the site of the last HOTELEX expo, the wine sector exhibition area attracted famous winery groups from France, Italy, Spain, Australia and other countries, among which, there are lots of high-end chateaus including Chateau Latour, Chateau Haut-Brion, Chateau Cheval Blanc, and Margaux.

The exhibitors contain numerous famous overseas brands, such as Wines by Geoff Hardy and Chateau Lafite Rothschild, while the spirit sector exhibitors also catch the eye.

Almost 30 high-end brands, including a lot of first-line famous brands including such as BOLS, Brugal, BOLS Genever, The Famous Grouse, Gin Master's, Ron Barceló, The London No.1 Gin, Skyy, Stolichnaya, Evan Williams, Hayman's Gin, De Kuyper, Sierra Tequila, Luxardo, Mancino Vermouth, Grand Marnier, MONIN, PRIMET, Fernet-Branca, Carpano, Thomas Henry, Perrier, Fresh Juice, Libbey, Sunice, Schweppes, BAR BIBLE and Luminarc took part.

Elite Showcase, China Master Bartender Competition

China Master Bartender Competition (CMBC) held in E7 exhibition hall is a professional standard contest which is organized and sponsored by Shanghai UBM Sinoexpo International Exhibition Co., Ltd., the most authoritative Zunhua Bartender Club and Hong Kong Bartenders Association.

The contest covers traditional bartending and working flair and is a fair contest on an international scale for the industry. CMBC has been successfully held for four years. The contest attracts sponsorship and support from famous enterprises and brands at home and abroad (Eddington Wines (Shanghai) Co., Ltd., Moet Hennessy Shanghai Limited, Shanghai Walton Concepts Economic & Trading Co., Ltd., Summer gate Fine Wines & Spirits (Shanghai), Campari (Beijing) Trading Co., Ltd. and Zhuhai Independent Wine & Spirit Ltd.) and is successfully attracting more and more professional people to both watch and participate.

The sponsor aims to train excellent bartenders, promote and open up their skills and field of vision and create a modern  "Master Blender."

The Bartender Competition has divisions all over mainland China, in Chengdu, Guangzhou, Dalian, Xiamen, Kunming, Qingdao and Shanghai respectively, attracting the attention of sprits connosieurs, foreign wine brand and bartenders. Through constant close cooperation before the exhibition, That's Spirits Master Class still has the honor of inviting numerous famous bartenders from home and abroad to the site to carry out specialized guidance for guests, share special work and carry out interactive communication with on-the-spot honored guests.

Expo Finefood 2016 will be held from March 29 to April 1, 2016 at the New International Expo Center in Shanghai's Pudong district. Professional visitors will be granted VIP permits for FREE entry through the pre-registration online here: http://en.hotelex.cn/en-us/visitor/register.

EDITOR'S NOTE

About HOTELEX Shanghai

As one of Asia's leading trade shows in the hospitality and catering industry, the event contains 15 industry sectors, including Catering Equipment Supply, Tableware, Appliance Amenities, Textile, IT & Security, Fitness & Leisure, Food & Beverage, Coffee & Tea, Bakery & Ice Cream, Wine & Spirits, Hotel Building, Hotel Engineering, Hotel Design, Hotel Cleaning, and Hotel Furniture, dedicated to providing a one-stop procurement platform for industry professionals in the hospitality and catering industry. www.hotelex.cn

About Expo Finefood 2016

Expo Finefood 2016 is a one-stop procurement platform that features high-quality imported food products and food ingredients catering to hotels, restaurants, bars, cafes, clubs and the hospitality industry. As a part of HOTELEX Shanghai 2016, Expo Finefood showcases four themed exhibition sectors including Food & Beverage, Coffee & Tea, Bakery & Ice Cream and Wine & Spirits.

Source: UBM Sinoexpo
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