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Coty Prestige Announces Agreement With Ewan McGregor

2007-07-16 12:36 823


The Actor Will Be the Face of Davidoff's Newest Male Fragrance

PARIS, July 17 /Xinhua-PRNewswire/ -- Coty Prestige, a division of Coty Inc., announced today that it has signed an agreement with actor Ewan McGregor to be the face of Davidoff's newest male fragrance, set to come out in early 2008.

( Photo: http://www.newscom.com/cgi-bin/prnh/20070713/264817 )

McGregor, a Scotsman, has conquered Hollywood by playing a Jedi Master in "Star Wars," singing in "Moulin Rouge!," and acting in films such as "Trainspotting," "Big Fish," and, his latest, "Miss Potter." McGregor also took time out between his film projects to fulfill a dream-a 20,000-mile motorcycle trip across the world for the documentary "Long Way Round". He will next be seen starring in Woody Allen's "Cassandra's Dream" opposite Colin Farrell and "The Tourist" opposite Hugh Jackman. The agreement with Coty marks the first time that McGregor crosses over into the fragrance market.

"Ewan McGregor is a natural choice to represent Davidoff's newest male fragrance. Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff fragrance," said Francoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

McGregor has signed on to do a television spot and print ads for the Davidoff fragrance for a worldwide campaign. The scent and style of the new male fragrance will dawn a new era for the Davidoff fragrance portfolio.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of US$2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, Joop!, Kenneth Cole, L.A.M.B. fragrance Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Phat Farm, Pierre Cardin(x), Rimmel, Shania Twain, Stetson, and Vanilla Fields.

Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada.

For additional information about Coty Inc., please visit

http://www.coty.com .

(x)European license only.

Source: Coty Inc.
Keywords: Entertainment
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