Crown Group Unlocks Inner West Oasis

An Australian property developer has unveiled its luxury development in Sydney's inner west.
2015-04-30 15:47 2304

SYDNEY, April 30, 2015 /PRNewswire/ -- Multi-award-winning developer Crown Group has today revealed the highly anticipated details of its $88-million residential tower, Crown Ashfield; set to be an oasis in the city.

Australian property developer Crown Group’s latest residential development Crown Ashfield will offer stunning views of Sydney’s skyline. Apartments will be launched for sale on May 23.
Australian property developer Crown Group’s latest residential development Crown Ashfield will offer stunning views of Sydney’s skyline. Apartments will be launched for sale on May 23.

The forward-thinking design by Surry Hills architects Turner was unveiled during a VIP event held in Sydney and features natural, organic elements throughout including an internal atrium, abundant natural light, a flowing sculpted water feature and lush greenery.

Located on Liverpool Road close to shops, restaurants, schools and public transport, the modern nine-storey development comprises 79 boutique apartments, four exclusive retail spaces, resident and visitors' car parking, grand lobby lounge, theatrette, piano room and rooftop communal facilities including a terrace and a recreational area with spectacular city views.

Crown Group Chief Executive Iwan Sunito said Crown Ashfield will be an escape from the hustle and bustle of city life. "Crown Ashfield will be a sanctuary for its residents, a place where they can feel revitalised after a busy day," Mr Sunito said. "This boutique luxury development embodies our desire to redefine the boundaries of design and innovation; the architecture is sharp and refined; the forest interior concept is stunning and the view is spectacular.

"Crown Ashfield is an important milestone for Crown Group as our brand continues to gain momentum around the world," he said.

New images released today reveal light-filled common areas, luxurious living and dining spaces and a rooftop terrace with spectacular uninterrupted views of Sydney's CBD and the Sydney Harbour Bridge.

The development's internal atrium will allow sunlight and fresh air to permeate common areas, creating a sense of space and harmony with the environment, Mr Sunito said. "We understand our residents want to live close to shops and public transport but they also want balance; they want their home to be an escape and a place to relax, with common areas bathed in natural light, lush greenery and first-class residents' amenities. "Crown Ashfield's visionary design has been created for those with a truly modern lifestyle, from its large foyer and spectacular rooftop terrace, through to its apartments with abundant internal storage and media lounge," he said. "Crown Ashfield will be a spacious, light-filled oasis in Sydney's energetic inner west," he said.

The competitive design process produced a design which maximises views from the site, high on one of Sydney's most prominent geographical ridges.

Apartments have been designed with modern lifestyles and the latest technology in mind and include an abundance of internal storage and Miele appliances. Many apartments also include a multipurpose media lounge, easily utilized as additional lounge seating.

Principal and founder of Turner, Nicholas Turner, said Crown Ashfield's design, with elegant and naturally finished qualities used throughout the residents' lounge, piano room and theatrette, creates "a calm and cool entry sequence."

"Crown Ashfield will present as a high quality, contributory piece of contemporary architecture, prominently located along the ridge of Ashfield," Mr Turner said. "The metaphor of the tree is used to express the verticality of the facade screening and dramatic floating roof and also reference the natural, serene materials within the building. "As one transitions from the street into the main foyer of the building, an unexpected experience of great surprise will be created through the revealing of an urban sanctuary; timber cladding, a reflection pool, planting all beneath a dynamic atrium space extending up to the roof. "Shafts of daylight will fill this foyer and an urban oasis is created," he said.

Crown Ashfield is located nine kilometres from Sydney's CBD, six kilometres from The University of Sydney, 10 kilometres from Sydney's airport, 300 metres from Ashfield Mall and 750 metres from Ashfield train station.

Crown Group Project Sales Manager Anthony Falas said there was a growing demand for high-end apartments in Ashfield.

"Ashfield is becoming increasingly popular with both investors and owner occupiers for its proximity to the CBD, good schools and universities, a lively culture and convenient lifestyle amenities," Mr Falas said. "There are very few residential developments in this area catering for those who want the best. Crown Ashfield will feature high-quality finishes, architecturally-designed interiors and resort-style amenities. "We anticipate this luxury collection of apartments will be very popular," he said.

Winner of some of the most coveted industry awards, including the 2014 UDIA NSW best concept design, Crown Group has earned a reputation for outstanding residential developments with five-star resort style facilities.

Crown Group achieved an impressive $173 million in sales within four hours at the launch of Sydney by Crown in November, after reaching its $100 million sales target within two hours.

The luxury development is due for completion in mid-2016. Crown Group is now accepting expressions of interest for Crown Ashfield, with sales set to begin on May 23.

For more information or to register your interest visit or phone 1300 628 685.

Media Interviews

Crown Group CEO Iwan Sunito and Crown Group Project and Commercial Sales Director Anthony Falas are available for a limited number of interviews on request.

Editor's Note

Crown Ashfield images are available to download free here:

Additional Crown Ashfield images and video are available upon request including artist impressions, photographs of display apartments and computer-animated 'fly-through' footage of the development.

Media enquiries

Kate Prideaux, General Manager of Communications & Public Relations
(02) 9925 0088 or 0401 863 436

Dominique Kuhne, Communications Executive
(02) 9925 0088 or 0432 230 425

About Crown Group

Crown Group Holdings (Crown Group) is a leading Australian property group specialising in property development, property investment and serviced apartments.

Founded in 1994, Crown Group has offices in Australia, Indonesia and Singapore and is currently developing in Australia and Indonesia.

The company was co-founded by architect Mr Iwan Sunito and engineer Mr Paul Sathio in 1994.

Iwan Sunito graduated with Bachelor of Architecture (Hons) and Master of Construction of Management from University of NSW. In 1993 Iwan became a Registered Architect in NSW and was awarded the UNSW Eric Daniels award for excellence in residential design.

In recent years Iwan received a number of awards including Indonesia's Property & Bank Magazine Golden Leadership Award 2013, the 2013 Congress of Indonesian Diaspora Entrepreneur award and named a winner in the 2013 Ernst & Young Entrepreneur of the Year Awards.

Paul Sathio graduated with a Bachelor degree in Civil Engineering from University of Technology Sydney (UTS) and a Masters of Engineering Science from University of NSW. Paul has more than two decades' experience in the construction and development industry.

Past and recent projects

Since the company was founded 21 years ago, Crown Group has successfully completed major developments in Sydney's best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes and most recently Viking by Crown, a 10-storey residential complex in Waterloo.

Today, Crown Group boasts a large portfolio of projects under development and in the pipeline and is currently developing four major projects; V by Crown, a 29-storey residential tower in Parramatta, Skye by Crown a 20-storey development in North Sydney, Crown Ashfield, in Sydney's thriving inner-west and Sydney by Crown in the heart of Sydney's CBD.

After selling out Top Ryde City Living in October last year, Crown Group launched Sydney by Crown in November, resulting in more than $170 million in apartments sold within four hours.


Crown Group was recently awarded the Urban Development Institute of Australia (UDIA) NSW President's award – considered one of the highest property development accolades in Australia – for its seven-tower, resort-style development Top Ryde City Living.

Top Ryde City Living was also named best High-Density Development in Australia at the UDIA awards for excellence 2014 and a Master Builders Association Excellence in Housing award 2013. Crown Group's innovative, waterfront development Sanctum by Crown was awarded a Master Builders Association Excellence in Housing award 2012 and its hugely-successful ICON at Homebush was awarded HIA's (Housing Industry Association) CSR Housing Awards 2007 Apartment Project of the Year.

Future launches

Crown Group will launch a number of projects this year including Crown Ashfield and the award-winning architectural landmark development Crown Green Square.

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Source: Crown Group