BEIJING, June 11, 2015 /PRNewswire/ -- Daddy's Choice, a top Chinese internet baby care brand, has launched its "MM" campaign. It aims to motivate men to participate more in daily housework in order to help free up additional free time for women. This campaign has gained the support of thousands of people around the world and the numbers continue to grow.
"MM" campaign, short for "Mrs. and Miss, there is no difference", is an activity consisting of the "Daddy's Choice" concept. After having children, women need to balance work and family which results in some giving up their jobs, less emphasis being placed on beauty and even the loss of confidence. In order to give women more free time and live the life they want, we encourage men to spend more time with their families and help out more with daily housework.
HeForShe
In September 2014, United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) launched "HeForShe", a global advocacy campaign, to invite men to join Gender Equality Dialogue. The goal of this activity is to improve female life quality through methods including having men pledge to support gender equality and help give women more opportunities to develop their potential and in turn join more economic and social development activities.
On March 8th 2015, UN General Secretary Ban Ki-moon, UN Women Executive Director Phumzile Miambo-Ngcuka, the First Lady of New York City Chirlane McCray, the winner of Nobel Peace Prize Leymah Gbowee and so on, set a goal to achieve 50:50 gender equality in 2030.
With the development of the Chinese economy and society, gender conception has changed. More and more women are involved in the daily affairs of the society via their dreams and careers. However, new conflicts appear when the equilibrium between family and career breaks down after marriage.
Daddy's Choice
Being a sweet daddy is becoming a trend in China, and the concept of Daddy's Choice has captured mommies' interests making the company one of the hottest Internet baby care brands in China. The total search volume of Daddy's Choice on Baidu (NASDAQ: BIDU) was close to 50% of Pampers' owned by P&G.
The "MM" spokesman selection campaign was quite popular recently. More than 100 thousand people followed "Daddy's Choice" on social media and thousands of women joined in through the Internet, including university professors, TV hosts, housewives and so on. Ran Sun, a TV host who is now working on her fourth master degree in the U.S., was chosen as the "Daddy's Choice" spokesperson.
Xiang Cui, the founder and the CMO of Daddy's Choice, says, "As an Internet brand which was founded by fathers, the inspiration comes from helping wives take care of their baby while also helping to choose baby care products. We believe that babies should be nursed by both daddy and mommy, and daddies play an important role in each baby's growth. Therefore, we are willing to help more mommies love themselves and their careers, in an effort to help them better enjoy lives and become more independent and confident."
Shengdi Wang, the founder and CEO of Daddy's Choice, declares that the "MM" global campaign is a social benefit activity. Compared with selling products, Daddy's Choice cares more about spreading its brand concept around the world. Our mission is "Daddy chooses diapers, Mommy chooses beauty". It is so grateful to have many business partners, such as Alibaba Group (NASDAQ:BABA), JD.com (NASDAQ:JD), Dangdang.com (NASDAQ: DANG ) etc., to support us as we strive to accomplish our mission.
About Daddy's Choice:
The full name of Daddy's Choice is Beijing Daddy's Choice Technology Co.,Ltd.. It is located at National Cultural industry Experimental District in Beijing Chao Yang. It is an Internet company aiming to improve the qualities of baby care products and offering solutions for consumers. The core product of this company is "extremely pure" diaper.
Photo - http://photos.prnewswire.com/prnh/20150610/222089
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/daddies-choose-diapers-mommies-choose-beauty-300097617.html
