BEIJING, Sept. 8 /Xinhua-PRNewswire/ -- Economist Conferences will convene the Fifth China Branding Roundtable once again at the Regent Beijing Hotel on September 18th–19th 2008. Comprising a one-and-a-half-day interactive programme, this Roundtable aims to gather over 120 of China’s most experienced and insightful strategists and marketing specialists to discuss how best to meet-and master-the challenges of creating, developing and promoting successful brands in China. The cost for attendance is US$1,990 and seating is limited; please e-mail conferencesasia@economist.com or call (852) 2585 3844 for registration information.
The Roundtable offers participants the chance to debate the critical branding questions with a specially invited audience of senior marketers, led by the Chairpersons Steven Xu, director of advisory services in China of the Economist Intelligence Unit and chief representative in China of The Economist Group; and Professor Sun Baohong, who is an associate professor of marketing from Carnegie Mellon University and a visiting professor of marketing from Cheung Kong Graduate School of Business. The conference will have especial coverage by Cathy Cui, a famous anchor from China Business Network.
“Branding reflects both the realities and the aspirations of consumers, no matter where they are located,” said Steven Xu, the conference chairperson. “The most successful product message is one that both reconciles with the real economic choices facing consumers, while enabling them to aspire to something beyond their present situation. Chinese consumers today are now faced with multiple structural changes threatening their economic environment, as well as a host of opportunities going forward. Branding messages which reflect this conundrum will resonate most deeply with consumers.”
At the Fifth China Branding Roundtable, we consider the overarching themes reshaping the way brands-both domestic and global-work in China’s rapidly evolving markets:
-- In a post credit-crunch world, and with the Beijing Olympics thrusting China to the centre of the world stage, what are the big socio-economic issues facing China’s marketers?
-- China has a distinctive mindset and cultural outlook, particularly as its youth market heats up. What brand attributes are important in capturing attention, interest, desire and sales?
-- What are the operational and strategic challenges for marketers in China, from managing talent to harnessing new technologies?
-- As China’s consumers become more familiar with brands and the marketing strategies used to promote them, how can you attract and retain them as brand advocates?
-- What will China’s marketing environment look like a year from now-and which channels for communications and distribution will be on the rise?
The Roundtable is sponsored by Landor Associates (Founding sponsor); TNS (Lead sponsor); and Qatar Airways (Official airline). The Roundtable is also supported by Cohn & Wolfe, the supporting public-affairs agency of the event.
Simultaneous interpretation in English and Mandarin is available.
About Economist Conferences:
Economist Conferences is a leading provider of highly interactive meetings-including industry conferences, management events and government roundtables-for senior executives seeking new insights into important strategic issues. Participants exchange views and compare experiences with other decision-makers, and with specialist speakers from relevant fields at high-level Economist Conferences events. As part of The Economist Group, publisher of The Economist newspaper, we share its commitment to informed, impartial and authoritative debate. Our unrivalled reputation for excellence is reflected in both the quality of speakers at our events, and that of the delegates.
See http://www.economistconferences.com for more information.
