Gaïatrend Looks to Grow Brand Internationally, Educate American Consumers about E-Liquids
NEW YORK, July 18, 2016 /PRNewswire/ -- Gaïatrend, a well-established company in the electronic cigarette industry and the leading manufacturer of e-liquids in Europe, announced today the company's expansion to the United States. Despite the FDA's recent ruling on electronic cigarettes, Gaïatrend USA is launching the company's leading brand, Alfaliquid, in the U.S. to grow the brand internationally and to continue its European legacy in the North American marketplace.
Currently commanding more than half of the e-liquid market in France, Alfaliquid's early success in Europe is attributed to the brand's extensive variety of unique, quality e-liquid flavors and the company's commitment to health and safety regulations for each stage of production. Since 2010, Alfaliquid's products have been developed by flavor artist Xavier Martzel, the son of Gaïatrend founder Didier Martzel and brother of Olivier Martzel, Gaïatrend's head of production. Expertly trained as a "vapologist" and held to similar standards as top chefs or famous perfumers, Xavier creates elaborate and subtle mixtures that appeal to the most refined taste buds. And, unlike many e-liquids on the market, Alfaliquid's products are certified Diacetyl, Acetyl, Propionyl, Acetoin, Formaldehyde, Acetaldehyde, or Acrolein -free. Alfaliquid's products are developed using certified food grade flavors, while drawing from nature and plants.
"We are very excited to launch Alfaliquid in the United States," said Arnaud Dumas de Rauly, President of Gaïatrend USA. "Gaïatrend comes from a culture where vaping is accepted and hasn't been vilified. Given our French roots, the FDA's deeming regulations and the war on vaping in general, we found Bastille Day the perfect time to launch. Our mission is to educate, unify and encourage vapers to be vocal about overzealous regulations while offering a quality product that not only serves as a smarter alternative, but can be enjoyed by adult consumers across the globe."
The company will initially launch nine flavors, including: Tropical, Bartlett Apple, and Classic Leaf, the most popular e-liquid flavor in France, across Alfaliquid's three e-liquid collections: Heritage, Harvest and Reserve. Alfaliquid will offer five nicotine concentrations for each flavor, including a zero nicotine option. Each Alfaliquid bottle will retail for $22.90. For more information about Alfaliquid, the company's product offerings or its wholesale program, please visit www.alfaliquidusa.com.
About Gaïatrend
Created in 2008 in the French Lorraine region, Gaïatrend specializes in creating, producing and distributing premium French e-liquids by the Martzels. This family owned business was founded on two basics values: respecting health and respecting nature. Hence the name in reference to "Gaïa", the mythological god often called Mother Earth. With around two hundred flavors of e-liquids, Gaïatrend's leading brand Alfaliquid offers an e-liquid for everyone – from beginner vapers to more experienced users. Arnaud Dumas de Rauly is the former President of FIVAPE, a European vaping trade association, now serving as the organization's Secretary General for International Relations and is also a board member of the Vapor Technology Association. Arnaud also plays an integral role in the development of industry standards as a founding member of the AFNOR (French Standards Body) technical committee on Vaping and Vapor Products, current member of the CEN (European Standards Body), and current member of the ISO (International Standards Organization). He frequently serves as a keynote speaker at international vaping shows across the globe. For more information about Alfaliquid and the company's product offerings, please visit www.gaiatrendusa.com.
