Risque Calvin Klein SECRET OBSESSION Billboard Unveils in Times Square
For downloadable video & stills, visit:
http://www.dogmatic.com/MNR/secretobsession
NEW YORK, Sept. 3 /Xinhua-PRNewswire/ --
WHO: A sultry image of a disrobed Eva Mendes bearing all in NYC's
Times Square. Calvin Klein Fragrances will unveil their latest
provocative billboard of Eva Mendes from the new global
advertising campaign for SECRET OBSESSION, a new women's
fragrance available beginning September 2008.
WHAT: On the heels of U.S. television networks banning the
controversial commercial, Calvin Klein will again be pushing
boundaries with this sexy advertising image. Avoiding the
controversy, the billboard will unveil on September 4 in
celebration of the fragrance launch, New York Fashion Week, and
milestone 40th Anniversary of Calvin Klein. Mendes is
intoxicating in this steamy ad shot by Steven Meisel.
B-ROLL: Billboard unveiling, Eva Mendes ad campaign soundbites, MOS
interviews and Secret Obsession :30 ad campaign spot and print
images.
MORE: A new global online survey about men and women's secret
obsessions was conducted by Calvin Klein Fragrances. The racy
results include:
-- German men are "lustiest" for younger women, the top global
men's obsession
-- UK women are the most likely to be jealous, the top female
obsession overall
-- Italian men are most obsessed with having a threesome
-- UK men are the most likely to want to be tied up
-- Italian women are the most obsessed with plastic surgery
CONTACT: Hardcopy requests and info: Lance Enger, Dogmatic,
310-450-3884,
lance@dogmatic.com
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