New platform provides world's leading brands with the ability to develop full-service marketing campaigns in all channels from a single system
SINGAPORE, Oct. 9, 2013 /PRNewswire/ --Experian, the global information services company, today announced the launch of its new global cross-channel marketing platform in Southeast Asia, giving marketers the ability to develop and optimise real-time, full service marketing campaigns across any channel to deliver seamless, timely and coordinated communications.
The emergence of today's new hyper connected and "always-on" consumer means brands must deliver coordinated and consistent customer experiences across all marketing channels. The Experian Cross-Channel Marketing Platform enables marketers to integrate real-time data and customer insight, optimise this insight to create meaningful customer conversations and then interact with customers regardless of channel across email, mobile, social, web, display and print.
Key features of the platform include:
John Merakovsky, Managing Director, Experian Marketing Services, Asia Pacific commented, "In this always connected consumer environment, it's critical for marketers to create a seamless brand experience across all channels, online and offline. This new Cross-Channel Marketing Platform draws on Experian's expertise in building scalable and reliable marketing technology to transform how brands interact and connect with their customers. Our clients will be able to handle the growing complexities and speed required to effectively engage with their customers, understanding who their best customers are, finding more of them and building lasting customer relationships."
Additional highlights of Experian Marketing Services' new Cross-Channel Marketing Platform include:
Learn more about our Cross Channel Marketing Platform at www.experian.com.sg/cross-channel-marketing