omniture

Frost & Sullivan Honours Mibelle Biochemistry for its Discovery of Snow Algae Powder, an Active Ingredient for Anti-Ageing Skin Care Products

- Mibelle Biochemistry has perfectly combined natural resources and biotechnology to produce the peerless Snow Algae Powder
Frost & Sullivan
2015-03-12 16:00 2064

LONDON, March 12, 2015 /PRNewswire/ -- Based on its recent analysis of the anti-ageing skin care market, Frost & Sullivan recognizes Mibelle Biochemistry with the 2014 European Award for New Product Innovation Leadership.

Click here for the full multimedia experience of this release - http://bit.ly/1zRh8X9

Mibelle Biochemistry has been highly successful in leveraging its technological expertise to produce Snow Algae Powder, an active ingredient for anti-ageing skincare products. By combining sustainable technology with effective production methods, Mibelle Biochemistry has designed the most productive active agent for the cosmetic industry.

The production process of the active ingredient involves initial isolation of the algae, followed by enhanced cultivation in bio-reactors.  Optimal cultivation of the Snow Algae Powder in the bio-reactor enhances the production of stress response molecules, eg. carotenoids which are very valuable for the skin. Further, the snow algae are harvested for purification, the cell walls of the algae are disrupted and the cell fragments are encapsulated into liposomes. Finally, the algae are spray-dried on a maltodextrin-based powder.

Mibelle Biochemistry's advanced encapsulation technology enables optimum bioavailability of the extract. Its best practices also guarantee that the ingredient is uncontaminated by pollutants or pesticides.

The Snow Algae Powder stimulates Klothogene, a highly efficient anti-ageing stimulant, by as much as 47 percent. The resulting boost in the activated protein kinase α (AMPK) creates a protective cover against excess calories and prevents the reduction of AMPK over age.

"Snow algae are the only algae that increase the amount of Klothogene in the skin. It helps in DNA repair and detoxification of skin cells, and stimulates calorie restriction mimetics," said Frost & Sullivan Vice President Shomik Majumdar. "Furthermore, with this ingredient, Mibelle Biochemistry pioneered the improvement of the papillary structure at the dermal-epidermal junction for skin rejuvenation."

Additionally, Snow Algae Powder can neutralize collagen degradation by stimulating its production and forming a barrier against the enzymes that destroy collagen. It also reduces water loss of the skin through the epidermis, thereby reducing dryness and skin ageing.

Mibelle Biochemistry has not only focused on producing superior products but has also educated its customers and end users on the benefits of snow algae and their cultivation. It allows its customers to use the logo of Snow Algae Powder, free of cost, on the label of the final product.

Mibelle Biochemistry has patented use of snow algae extract in cosmetics, giving it a first-mover advantage. Frost & Sullivan expects its unique strategy in marketing the product as a whole package to drive its rapid adoption.

"Mibelle Biochemistry uses zero preservatives and consistent concentration of metabolites," noted Industry Analyst Nandhini Rajagopal. "This strict procedure and its customized bio-reactors ensure that the Snow Algae Powder offers superior quality and unmatched value to customers."

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value added features/benefits of the product and the increased ROI it offers customers, which in turn increases customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Mibelle Biochemistry

Inspired by nature – Realized by science

Mibelle Biochemistry, a Swiss company, is specialized in the research and development of innovative, high-quality actives for the cosmetic industry. Inspired by nature Mibelle Biochemistry transforms naturally derived compounds into truly functional cosmetic ingredients. Furthermore Mibelle Biochemistry possesses powerful encapsulation technologies that guarantee optimum bioavailability. All products are accompanied by comprehensive technical support and marketing-oriented documentation.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion
Join Us: Join our community
Subscribe: Newsletter on "the next big thing"
Register: Gain access to visionary innovation

Contact:

Beata Hurst
Head of  Marketing
Mibelle Biochemistry
beata.hurst@mibellegroup.com
Phone: +41-62-836-17-46

Kristina Menzefricke
Best Practices
Frost & Sullivan
kristina.menzefricke@frost.com
P: +44-(0)20-7915-7869

Source: Frost & Sullivan
Related Links:
collection