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KUALA LUMPUR, Malaysia, June 18, 2015 /PRNewswire/ -- Urban Clusters is the latest feature launching today from BuzzCity, the leading global mobile advertising network. The Urban Cluster feature will allow advertisers to better identify, and target key groups in cities across the emerging markets: India, Indonesia, Malaysia, South Africa and Thailand.
In 2015, emerging markets will drive global advertising spending, with the advertising market projected to grow by 10.7% over the next three years. BuzzCity's unique approach to urban clustering offers the best targeting feature catered towards the growing regions.
Urban audiences are a large draw for advertisers in key territories such as Malaysia and India, which saw a 17% and 13% growth accordingly in mobile advertising during the previous quarter. Using Urban Clusters gives advertisers the ability to target these key mobile audiences with greater location-specific information, resulting in a large reduction of wasted impressions. Most surfers were found to be from Kuala Lumpur, the surrounding conurbations in Selangor, Ipoh, Johor Bahru, Kuching and Kota Kinabalu.
"We are constantly refining our techniques," comments Dr KF Lai, CEO and founder of BuzzCity. "We are expanding current research to use IP addresses as the basis of targeting: this allows advertisers to better target internet users with more relevant ads, depending on their location."
By leveraging proprietary data from regular audience sampling, advertisers can display their ads on sites where 65% of the audience fits within the urban cluster. BuzzCity routinely gathers audience insights from its publisher network, continually collecting information on gender, age, location and occupation. Its latest report revealed a 14% growth in delivered paid ads across its network during the previous quarter.
The launch of Urban Clusters follows the earlier launch of Audience Clusters, where by grouping publishers with similar attributes together, brands and agencies have the opportunity to target via wider sets of demographics such as gender, age, location and occupation.
Founded in 1999, BuzzCity currently serves more than 940 million ads per month to an audience of more than 22 million mobile surfers in Malaysia.
About BuzzCity
BuzzCity is a mobile advertising network that offers brand owners and agencies access to a global display network of publishers. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. The network also offers opportunities for publishers, developers and owners of mobile media properties to monetise their traffic through mobile internet advertising.
Additional information can be found at www.buzzcity.com
Jo McConnell or Josh Speers at CubanEight PR
+44-01869 238089
buzzcity@cubaneight.com
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