"Machi-chara", Users' Favorite Character, Joyfully Moves Around the Handset Screen.
TOKYO, Feb. 28 /Xinhua-PRNewswire/ -- HI CORPORATION (Headquarters: Meguro-ku, Tokyo; president and CEO: Kazuo Kawabata; hereinafter "HI") announced today that HI had cooperated with NTT DoCoMo (Headquarters: Chiyoda-ku, Tokyo: president and CEO: Masao Nakamura; hereinafter "DoCoMo") in developing new 3D content "Machi-chara" adopted by DoCoMo for FOMA handsets: D903i released on November 14, 2006, D703i released on February 2, 2007, and D903iTV released on February 16, 2007.
"Machi-chara" is content that has been developed so users will be more attached to their handsets. Unlike a stand-by application screen replaced with other displays, users can enjoy letting their favorite characters run freely on various screens such as menu screen, browser, mail, and videophone, or change the outfit of characters by specifying a special date such as the user's birthday.
HI will continue the effort of enhancing presentation features on handsets using characters, such as "Chara-den", and now the newly introduced "Machi-chara", and continue to promote the popularization of the character in cooperation with DoCoMo.
*MascotCapule(R) is a registered trademark of HI Corporation.
*Machi-chara(TM) is a registered trademark of NTT DoCoMo.
*The names of other products and companies mentioned herein may be
trademarks or registered trademarks of their respective owners.
About HI CORPORATION
Established in 1989, HI is a leading developer and supplier of middleware for embedded devices. The company's flagship product "MascotCapsule(R)", which is a real-time 3D rendering engine, has been adopted by Japan's four carriers as well as carriers in the US, Korea, and China. Major Japanese and overseas handset manufacturers have global licenses with HI. Over 150 million devices have been sold with MascotCapsule(R). Since its release, hundreds of console game quality 3D contents and UIs using MascotCapsule(R) have been released through multiple wireless networks.
For more information, please visit http://www.hicorp.co.jp/e_index.html
Contact Information
HI CORPORATION
Marketing Division/Public Relations: Mitsutaka Monma
Email: press@hicorp.co.jp
Tel: +81-3-3710-2843
Fax: +81-3-5773-8660
Meguro Higashiyama Bldg. 5th Floor,
1-4-4 Higashiyama, Meguro-ku, Tokyo,
Japan 153-0043
