HONG KONG, May 8, 2015 /PRNewswire/ -- Hanergy Thin Film Power Group Limited ("Hanergy Thin Film Power", "the Group" or "the Company"; HKSE stock code: 566), the world's leading thin-film solar technology enterprise, recently held a conference in Chengdu to introduce new products for household use and its sales channel strategy under the theme of "Thin-film Power Generation: Let the Sun Shine on Every Home".
Hanergy Thin Film Power officially began to implement its all-channel sales strategy and announced the opening of 60 thin-film solar flagship stores and experience centers in China, including one in Chengdu. Customers will enjoy easy access to online and offline experience, purchasing and service channels from Hanergy stores and online shopping platforms such as hanergyshop.com. Meanwhile, Hanergy Thin Film Power released over 20 products for household use including the representative rooftop thin-film solar power station, offering customers diversified clean energy solutions and illustrating the full range of the Group's technology, products and sales channels. With thin-film solar technology, the Group has brought the power of the sun to thousands of households, creating a new-energy lifestyle.
Liu Min, Deputy Chairman of Hangery Thin Film Power Group and Chairman of the Board and CEO of Hanergy Global Solar Power and Applications Group, said during the launch event, "Thin-film solar has ushered in a mobile energy era and is fundamentally subverting the energy utilization mode of mankind. The implementation of a thin-film solar all-channel sales strategy by Hanergy Thin Film Power enables more residents to benefit from distributed power generation through online and offline O2O three-dimensional channel platforms and accelerates the spread of thin-film power products for civil use." Thin-film solar technology will also promote the upgrade of China's solar industry, contribute to energy-saving and emissions reduction, better protect the environment as well as foster new economic growing points, which will bring fresh impetus for economic development under the "new normal" of growth in China.
The first 60 Hanergy Thin Film Power flagship stores and experience centers are located in 21 provinces and cities, including Chengdu, Shanghai, Guangzhou, Shenyang and Xi'an. Hanergy plans to expand its domestic presence to 300 experience centers by the end of 2015 and 1,500 throughout the globe by 2017.
Hanergy Thin Film Power's experience centers will display its latest thin-film power technology and products and will fulfill such functions as product display, enabling user experience, sales and services. Customers will get first-hand experience of thin-film's technological advantage, the revenue generated by use and Hanergy's leading professional service. Currently, the user experience centers provide thin-film power BIPV products and other thin-film power products for household, civilian and agricultural uses, including new system products for household use and solar charging paper.
Leveraging on the expertise of Hanergy Thin Film Power's team, which is among the most professional in the world, the experience centers will also offer the users standardized, systematic and professional one-stop services including system design, application for connecting to the power grid, supply of accessories, onsite construction and monitoring of materials.
Apart from the offline sales network in various regions, Hanergy Thin Film Power also rolled out online sales channels, including hanergyshop.com and a platform on Alibaba to develop an online-to-offline (O2O) sales platform with nationwide market coverage. The Group has also taken the initiative to form alliances with business partners by inviting them to join the distribution channels. Those business partners are engaged in various industries, including heating and ventilation, household appliances, household products, building materials and sanitary ware. Hanergy Thin Film Power will provide them with an all-round support that comprises branding, decoration, store opening, training, sales promotion, advertising, logistics and services.
For more information, please call Hanergy's service center at 4000263966 or visit its online stores at hanergyshop.com, ehanergy.1688.com (Alibaba, Chinese entry) or hanergy.en.alibaba.com (Alibaba, foreign entry). Customers can also visit its thin-film solar experience centers.
About Hanergy Thin Film Power
Hanergy Thin Film Power is the world's leading thin-film solar technology enterprise. Hanergy Thin Film Power entered the solar power industry and grew rapidly since 2009, with major businesses in research and development, design and assembly of large-scale thin-film solar turnkey production lines, as well as the development and operation of downstream solar power projects and application products. The Company acquired the intellectual property rights of the world's leading CIGS and GaAs thin-film power technology firms in 2013, namely Solibro, MiaSole, Global Solar Energy and Alta Devices, therefore achieving a conversion efficiency rate of 21% and 30.8% for the Group's CIGS and GaAs thin-film solar cells respectively. On March, 2012, Hanergy Thin Film Group was included as a constituent stock in the Hang Seng Global Composite Index, Hang Seng Composite Index, HSCII -- Industrial Goods, and Hang Seng Composite SmallCap Index. In addition, on May, 2012, Hanergy Solar Group was included in the MSCI China Index. The Group was also included in the FTSE Hong Kong Index and FTSE China Index in September 2014 and March 2015, respectively.
