Himfr Analyzes China's Auto Parts Market Situation

2010-08-27 19:38 697
    BEIJING, Aug. 27 /PRNewswire-Asia/ --, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, analyzes the auto parts market.

    For auto parts enterprises, market segmentation is the foundation for choosing a target market and formulating market strategies. This is beneficial for enterprises digging into new market opportunities, and is also more advantageous in facilitating better diversification for disparate consumer needs. Auto parts companies' product positioning can be a valuable tool in marketing their products.

    Auto parts companies can be divided into three market categories:

    The core market - Market capacity and consumption levels are higher on the core market than other markets. The core market facilitates the defense market and consolidates market products with its quality product. It also uses geographical advantages to attack long-distance rivals with high value-added products.

    The growing market - Social marketing and consumption levels are at low to medium levels in the growing market. Demand is gradually improving and brand consciousness is gradually strengthening. According to the market situation choose, 20-30 types of best-selling products come from powerful dealers who increase sales through decreased costs - largely developing the medium end products market. This is a strategic development method.

    The potential market - These are enterprises that for temporary reasons have not yet entered the market. Future development and potential profits are the key targets of the market. With the development of quality products and higher earnings for China's individual citizens the potential market is huge.

    The most important strategy formulation process is the comprehensive analysis of competitor strategy and tactics. In the competitive market, products are not hugely different but competition is extremely fierce, making access to marketing strategies exceedingly difficult for start-up enterprises.

    Establishing an integrated product marketing system is essential to achieving growth in the auto parts industry.

    About is a promising e-commerce company and a leading vertical search engine company in China. offers a variety of high quality products such as lloyds credit cards ( ), ergonomic mesh chairs ( ), ergonomic back chairs ( ) and many more.

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Keywords: Retail