BEIJING, May 4 /PRNewswire-Asia/ -- Himfr.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, analyzes that China's tea industry has both potential and challenges.
Himfr reports that the Chinese tea consumption market has great potential, but there exists an intensive cultivation lull, with tea processing enterprises and small-scale development bottlenecked, while also facing new technology developments and application challenges.
Tea plantation areas in China in 2009 reached more than 2,700 acres, which ranked as the world leading position. However, the average export price of tea in China is only about 2 U.S. dollars per kilogram, about half of that charged by India, Sri Lanka and other countries.
Himfr's data indicates that, although Japan's annual production is only 90,000 tons of tea, less than a tenth of China's, the tea products, per capita consumption is about 1,500 grams, which is 4 times more than China's. Japan's tea industry chain has been extended to other fields such as pasta, cosmetics, deodorants and tea dyed clothing.
Experts believe China's domestic tea producers needs to improve tea quality, safety and health benefits, to develop the vast domestic market, if the Chinese tea market is to reach its true potential.
New market research shows that consumers in China have increased interest in Oolong tea and Tie Guan Yin tea. This is the new trend in China's tea market.
West Lake Longjing, Yunnan Pu'er and Anxi Tie'guanyin are famous overseas. Chinese tea has a distinctive regional characteristic, but the taste of different varieties of tea to operate as a marketing model is also common abroad.
Himfr believe that the Japanese model is worthy for China to learn from. To guide consumers to try different flavors of tea, the tea industry in various regions of China holds the key to the national market.
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