BEIJING, Aug. 20 /PRNewswire-Asia/ -- Himfr.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, discusses China's high-end refrigerator trends.
As benefit from China's policies to promote home appliance purchase outside of major cities, the high-end refrigerator market has rapidly developed. According to statistics, China's total refrigerator retail
year-on-year growth is 19.45% (with three-door models); and for multi-door high-end products sales year-on-year growth is 83%.
Himfr believes that as economical development and the level of consumption gradually improve, the demand will lead to high-end refrigerator products upgrading. According to the Himfr's data analysis, China's high-end refrigerator market share is expected to break through 35%, in which the proportion of urban high-end refrigerator sales will break through 50%, sending the whole market into an accelerated phase.
Meanwhile, with China's policies to promote home appliance purchase outside of major cities, third- and fourth-tier city consumption levels' refrigerator demand structure is changing, and rural consumer brand awareness and quality concepts are rapidly improving. For many, the price is not the primary consideration when buying, rather capacity, appearance, preservation, energy-saving performance and after-sale service are more valued functions.
There is no doubt that high-end has become the mainstream of the refrigerator market, as the high-end refrigerator market is fully into the consumption outbreak stage, three-door and multi-door high-end refrigerator consumer demand is becoming a new hotspot in the market.
(http://www.himfr.com/list-product-Home_Appliances-17000000-1.html )
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