BEIJING, July 28 /PRNewswire-Asia/ -- Himfr.com (http://www.himfr.com/ ), one of China’s leading B2B search platforms with more than 30 B2B industry websites to its name, forecasts footwear industry trends.
China’s footwear industry in 2009 has a higher market concentration. China’s footwear industry in 2009 will have more severe competition in the market. For China’s footwear industry in 2009, functional health products have become the largest consumer trends. More luxury brands will enter the market.
Considering the world economy and the development of the footwear industry, the Chinese footwear industry in 2009 will undoubtedly have a dramatic change; the following trends may make us adapt and then adjust to the healthy market development.
First, market concentration is higher. RMB appreciation, raw materials, rising labor costs and the financial crisis are among the series factors affecting a large number of small shoe factories, causing them to close in 2008. At the same time, the advantage of the name brand footwear industry, such as Belle, Daphne, etc. is notable. Reliance on the power of capital to occupy market share is increasing, and the Chinese footwear industry is getting a higher degree of concentration.
Second, market competition will be fierce. As with day-to-day consumer goods, the decline in consumer confidence is the biggest blow to the market, and foreign trade enterprises entering the Chinese market will intensify market competition. Whether because of businesses or enterprises taking the largest interests in the exchange market, increased market competition is inevitable.
Third, the competitive advantage of brand-based businesses becomes even more evident. Downturn in consumer confidence in the market environment forces brands to retain market share by offering lower prices or use some other form of special offer. Consumers who did not dare think they could afford to buy brand names now have the opportunity to choose. With the uncertainty of the economic climate change, the advantages of the enterprising brand are reflected even more.
Fourth, innovation has become a key breakthrough. Consumer confidence caused competition in the market, so that entrepreneurs once again are thinking about breakthrough strategies as the only choice. Whether it is technological innovation or marketing strategy innovation, in order to survive in 2009, businesses will be focused on innovation.
Fifth, functional health products have become the largest consumer trends. Improvement of living standards and the popularity of the leisure lifestyle offer consumers greater selection of products for health and comfort. While at the same time, after several years of research and development, enterprises have accumulated some patented and functional products. In this competitive market environment, businesses want to launch their own competitive edge, so functional health in 2009 will be popular for the shoe industry.
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