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HONG KONG, Feb. 11, 2015 /PRNewswire/ -- Hong Kong Airlines and DFASS are celebrating their 1st year cooperation with stunning inflight sales revenue increment and the launching of ground breaking AirCommerce® solution enabling live credit card authorisation.
(From Left to Right) Commercial Director of Hong Kong Airlines, Mr. Li Dianchun; Executive Vice President of DFASS Singapore, Ms. Lee Hwee Ming; Executive Vice President of Hong Kong Airlines, Mr. Sun Jianfeng; Deputy Chairman of DFASS Group, Mr. John Garner; Ms. Jeslyn Ho Yin Hway, Senior Vice President - Sales and Marketing of DFASS Singapore.
Hong Kong Airlines Inflight Duty Free Sales Grew 78% Year-on-Year
2014 was a fruitful year for both Hong Kong Airlines and its inflight retail concessionaire, DFASS, with Hong Kong Airlines' inflight duty free sales up by 78% year-on-year aggressively. Sales per passenger also rose by a remarkable 56% over the same period. Vice President of Hong Kong Airlines, Mr Sun Jianfeng said, "It is our great honor to receive Partnership Performance Award 2014 – Best Improvement of the Year by DFASS. It is a great recognition for both parties' effort. We have seen comprehensive improvement over people, inflight hardware and software. Professional training for core sales team (CST) has impressive impact on the inflight duty free sales services. Our cabin crew has gained more skills and confidence in conducting sales. We are also very thankful with the luxurious revamp of SkyShop magazine, introduction of prestigious brands and inflight acceptance of UnionPay. Moving forward, I believe we could achieve even better performance."
DFASS's AirCommerce® Launches Real Time Air-to-ground Credit Card Authorisation on Flights of Hong Kong Airlines
DFASS has just announced Hong Kong Airlines to be the launch airline for AirCommerce®, DFASS's in-house proprietary next generation handheld technology. The technology allows real-time air-to-ground communication using Wi-Fi over existing ARINC ACARS infrastructure. This new service, which is made possible through a strategic agreement between DFASS and Rockwell Collins, enables the airline to conduct live credit card authorisations, eliminating loss due to credit card fraud.
Live credit card authorisation benefits passengers by allowing airlines to remove the current in-flight credit card buying limits, facilitating seat upgrades and high-value purchases. In addition, the service opens up future possibilities of accepting other payment modes such as debit card, e-Wallet, as well as live frequent flyer miles accrual and redemption program.
Hong Kong Airlines Introduces Brand Ambassador Scheme and Other Exclusive Items
Besides AirCommerce®, year 2015 will see more exciting introduction of crew engagement and passenger services for Hong Kong Airlines. A group of top sales crew members will be invited to become brand ambassadors for various brands based on their sales performance. Inflight product samples and in-depth training will be offered to the crew ambassadors and passengers get to enjoy product trial and professional recommendation from the comfort of their seats. Participating brands includes Jill Stuart, Lifetrons, no!no!, Paco Rabanne, Pandora, Prada, SK-II, Talika, Valentino and Veld's.
Passengers will also enjoy a range of Hong Kong Airlines Exclusive items from Aigner, Ballast, Mont Blanc, Tomassa and Veld's starting from April 2015.
"I would like to say a sincere appreciation to the management and staff of Hong Kong Airlines, whose trust and support is the key driver behind the excellent sales result. Hong Kong Airlines passengers should expect an exciting 2015, with the introduction of our next generation AirCommerce® technology and exciting range of duty free items exclusively selected for the airline. I look forward to another successful year together!" concluded Mr John Garner, Deputy Chairman of DFASS.
Hong Kong Airlines Crew Member Crowned at ISPY
Hong Kong Airlines Crew Members has won recognition at the 2015 Inflight Sales Person of the Year Awards (ISPY), an international event that recognises all aspects of cabin crew's contribution towards inflight sales. Hong Kong Airlines was the only legacy carrier in Asia amongst the top 4 finalists for Airline of the Year Award, while its crew member Clover Lui was awarded the Charm Award.
Hong Kong Airlines Mr Sun Jianfeng commented, "We are delighted to be recognised at this industry-wide event. It attests to the service quality of Hong Kong Airlines' crew member working together as a team, to their dedication, commitment and their knowledge of inflight duty free services. I would like to send a big thank you to the DFASS team for dedication to developing a world class sales culture with us."
About Hong Kong Airlines
Hong Kong Airlines is a local full-service airline incorporated and registered in Hong Kong in 2006. Ever since then Hong Kong Airlines has grown to become an internationally-acclaimed carrier with its principal place of business in Hong Kong. Hong Kong Airlines' network currently covers almost 30 cities regionally, including Beijing, Shanghai, Sanya, Bangkok, Bali and Okinawa. Recognizing the warmth of its service and the quality of its onboard offering, Hong Kong Airlines has been awarded the highly-esteemed 4-star rating from Skytrax for three consecutive years. Hong Kong Airlines operates one of the youngest fleets in the world. As of September 2014, the average age of its fleet stands at just 2.6 years. The current fleet has 24 aircraft, including three Airbus A330-300s, nine Airbus A330-200s and seven A320s. The cargo fleet consists of five Airbus A330-200Fs. Additionally, with the same service concept, the up-to-date inflight entertainment system brings an extraordinary flight experience to passengers. Hong Kong Airlines strives to make the travel experience more enjoyable for passengers.
About DFASS Group
The DFASS Group is a world-class leader in retail options for travellers and travel-related audiences. We specialise in helping consumers and businesses access the enticing world of Duty Free retail. Our partnerships with suppliers of the world's premium luxury brands, coupled with our global reach, along with innovative marketing, state of the art technology, customised training and motivation, competitive financial support, and global operations, logistics and inventory-management, allows DFASS Group to offer seamless retail transactions to thousands of airline customers each day - on the ground and in the air. For more information, please visit www.dfassgroup.com.
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