BRISBANE, Australia, December 16, 2011 /PRNewswire-Asia/ -- Australian-based marketing and software development company, Intouch Data Pty Ltd (ITD) has continued its assault on the Asian accommodation market with the acquisition of new client, SIX SENSES RESORTS & SPAS.
In a coup for the Australian software industry, ITD has been engaged by Six Senses Resorts & Spas - one of the world's most widely recognised luxury hotel and resort brands to roll out its Account Converge product; a dynamic web-based solution that provides unrivalled access to productivity of hotel corporate accounts, travel agencies, PCO's and wholesalers.
According to ITD managing director, Peter Johnson Account Converge was designed to meet a major void in the market and allows hotel groups to seamlessly consolidate, and report and analyse sales figures.
"Account Converge creates a platform for monitoring contractor accountability by allowing hoteliers to track and report production for contracted accounts across entire groups or clusters."
Whilst the product is reasonably well established in Australia, Mr. Johnson is not surprised at the level of interest now being generated from Asia.
"To have a brand as well-recognised and regarded as Six Senses Resorts & Spas introduce the product as a key part of its business strategy is testament to its viability within the wider Asian accommodation market," said Mr. Johnson.
Account Converge maps all accounts across hotel groups or clusters and returns a simple de-duplicated list of accounts from corporate and travel industry bases, and delivers up to date sales figures with the click of a mouse.
It is according to Six Senses Resorts & Spas' Marie Giuge-Perry, Chief Sales Officer, a product that is expected to yield solid returns for the group.
"When Account Converge first came to our attention we weren't convinced; however after meeting ITD's managing director and reviewing the product in action, we knew the returns would be significant."
This according to Mr. Johnson is not an uncommon response, "I often hear a sigh of relief when hoteliers see Account Converge in action."
The program, which has been designed for multiple property application and links multiple profiles to a single central account, allows subsidiaries or related entities to track against a master profile. Once profiles from the property management systems (PMS) are linked, the link remains permanent unless the account is manually changed or deleted or the profile has been re-assigned.
At the essence of Account Converges appeal is its ability to take away the need to manually cut, paste and merge spread sheets to try and gain a better understanding of productivity.
"Account Converge ensures multiple profiles for the same organisation are tracked - regardless of spelling, coding or how many or few properties have that profile. We have removed what has been a traditionally labour intensive and costly process of tracking and analysing key contractor productivity and replaced it with a simple, cost efficient and data rich business tool."
In the case of Six Senses Resorts & Spas, where multiple properties and business entities exist across diverse geographic regions, Account Converge is being used to consolidate and cleanse corporate and travel contractor profiles, so as to provide a much more accurate picture of actual room nights produced.
Few would disagree that the hospitality sector is increasingly turning to new technologies to achieve improved financial returns and, according to Six Senses Resorts & Spas Marie Giuge-Perry, accurately understanding where room night production is originating is critical to managing the group's ongoing growth.
"Six Senses Resorts & Spas is renowned for its luxury service offering, so whilst our rates remain competitive, we are constantly seeking new and improved ways of streamlining and economising on our internal operations and revenue building strategies. We are already starting to see the impact of Account Converge on our bottom line and it is still only early days."
Mr. Johnson believes Account Converge is only now starting to emerge as a technical innovation within the international market.
The technology that sits behind Account Converge is considerable and not only provides statistical excellence but also ensures a user-friendly interface for sales and marketing teams to work with.
The provision of essential and varied business intelligence and statistics related to performance and non-performance, as well as booking trends allows central and regional sales teams to more effectively plan and manage revenue strategies.
ITD's acquisition of Six Senses Resorts & Spas as a client follows its recent engagement by Solare Hotels & Resorts in Japan to implement another of its core products, HotelSnapshot.
ITD has, in a bid to provide an on-the-ground touch point for its sales and marketing operations, established an office in Singapore, which is expected to supports its rapid growth within the region.
Editor's Note:
SIX SENSES RESORTS & SPAS
Six Senses Resorts & Spas is a management and development company established in 1995, which manages resorts under the brand names Soneva, Six Senses and Evason, plus Six Senses Spas.
For further information please contact:
Benjawan Sudhikam (Ms.)
Director of Public Relations & Communication
Six Senses Resorts and Spas
Tel: +66(0)2 631 9746, Fax +66(0)2 631 9707
Email: ben@sixsenses.com
www.sixsenses.com
INTOUCH DATA PTY LTD
Intouch Data (ITD) is an Australian-based company that specialises in data and marketing solutions for the accommodation industry. ITD has a broad range of hotel and resort clients across Asia/Pacific including Accor, IHG, Starwood, Hyatt, Solare Hotels & Resorts, Six Senses Resorts and Spas, Rendezvous, Pan Pacific, Emporium and Palazzo Versace. For more information click here www.intouchdata.com
For further information please contact:
Intouch Data Pty Ltd
Peter Johnson, Managing Director
+61-7-3255-0401
pj@intouchdata.com
MEDIA CONTACT
Butter PR Pty Ltd
Tracy Johnston, Director
newsdesk@butterpr.com.au
+61-7-3844-2842 / +61-413-552-556
