HONG KONG, May 8, 2015 /PRNewswire/ -- Cogobuy Group ("Cogobuy" or the "Company," stock code: 400.HK), the largest e-commerce service platform for the enterprise procurement of electronics manufacturing industry in China, is pleased to announce its INGDAN.com platform (Hardeggs platform) has attracted extensive market attention with follower number grew from 1 million to approaching 2 million in 3 months. Debuted in April, the IngDan Experience Center in Shenzhen brought intelligent devices products much closer to consumers by providing them first-hand and real time experience, especially for hardcore electronics fans. By allowing followers to interact with each other and submitting their trail experiences back online, the offline experience center completes the O2O (online to offline) model.
INGDAN.com's followers has reached 1 million in February, and has almost doubled in the following 3 months to nearly 2 million. The rapid growth of follower number laid a solid foundation for the success of INGDAN.com. As potential customers, fan economy built on hardcore electronics fans is expected to further empower and accelerate Cogobuy's developments.
Cogobuy officially launched its "IngDan Experience Center" in Shenzhen for intelligent electronics fans. The offline experience center is expected to attract more than millions of intelligent devices fans with more than 100 conferences and events planned for the year. As an integrated platform, IngDan Experience Center can be used for conferences, events, and gatherings, and is expected to become a landmark for smart hardware circle in Shenzhen by gathering both up- and down-stream startups and entrepreneurs. The offline experience center is divided into different exhibition areas, showing products of smart home, smart cars, wearable devices, virtual reality equipment, healthcare and all products in between the supply chain. Currently, products from more than 300 IoT (Internet of Things) innovative startups are placed in the center.
Mr. Jeffrey Kang, CEO of Cogobuy Group, commented: "The growth of follower number and the launch of 'IngDan Experience Center' are expected to complete two layers of business model for Cogobuy. One is O2O model -- innovative intelligent products not only can be marketed online through interactions on INGDAN.com platform, but also their manufacturers are enabled to fetch timely consumer demand changes through online feedbacks provided by clients who have experienced all-around review. Quick response to consumer needs and market changes will be a new challenge that is faced by all manufacturers in the 'Internet plus' age."
Mr. Kang continued, "Another one is B2B2C Model. In addition to providing clients with supply chain services, by leveraging large number of its online followers and 'IngDan Experience Center', Cogobuy will be able to market clients' IoT products directly to consumers. The virtuous cycle between manufacturers and end users is expected to further enhance the value proposition of the company. In the future, we will build 'IngDan Experience Center' in other Chinese cities such as Beijing. We expect INGDAN.com to provide brand promotion for more clients and companies and promote IoT ecosystem. We believe this kind of connection with consumers and market feedback offered would be able to help more entrepreneurs in the future."
About Cogobuy Group
Cogobuy Group is the largest e-commerce service platform for the enterprise procurement of China's electronics manufacturing industry. Through the e-commerce platform, including a direct sales platform, an online marketplace and a dedicated team of technical consultants and professional sales representatives, the Company provides customers with comprehensive online and offline services across pre-sale, sale and post-sale stages. The Company serves mainly SME electronics manufacturers.
For further information, please refer to the Company's website at http://www.cogobuy.com/
About INGDAN.com
INGDAN.com is an online and offline platform focusing on the hardware innovation sector. The platform provides information of hardware innovation, knowledge of the supply chain and supply chain demand docking for IoT innovation entrepreneurs. It is a one-stop hardware innovation business platform with its core being the "supply chain."
For further information, please refer to the Company's website at http://www.ingdan.com/
