ING Announces Title Sponsorship of ING Belgian Grand Prix

2007-06-13 08:54 985

-- Two-Year Title Sponsorship of ING Australian GP Also Confirmed

LONDON, June 13 /Xinhua-PRNewswire/ -- ING is reinforcing its commitment to F1 with the announcement of the title sponsorship of the Belgian Grand Prix, to be held at the Spa-Francorchamps circuit on September 14-16th. Henceforth the race will be known as the ING Belgian Grand Prix. ING is also pleased to confirm that it will continue the title sponsorship of the ING Australian Grand Prix, held in Melbourne, for the 2008 and 2009 seasons.

ING's global 'on track' branding campaign is a key element supporting the sponsorship of the ING Renault F1 Team. ING has an active on-track branding presence at 14 of the 17 Grand Prix races, including title sponsorship of the ING Australian Grand Prix, and the ING Belgian Grand Prix.

Together with its global online, print and TV advertising campaign, 'on track' sponsorship, and the title sponsorship of the ING Renault F1 Team, ING is rapidly building awareness as one of the leading global financial institutions providing Banking, Insurance and Asset Management services to over 60 million customers in 50 countries across the world. The combination also reinforces ING's position as the leading F1 sponsor.

Isabelle M. Conner, ING Renault F1 Programme Director for ING, said:

"After the Netherlands, Belgium is ING's second home market. The sponsorship of the Belgian Grand Prix fits extremely well with ING's presence in the Benelux countries. And of course, the Belgian GP is well known as being one of the most exciting and historic races in the GP calendar."

"We are also delighted to renew our title sponsorship of the ING Australian Grand Prix for a further 2 years. The 2007 race in Melbourne was highly successful for us in building our brand profile, and has added value as the first race of each season, generating a huge amount of interest and exposure."

The 'on track' branding package will provide extensive trackside branding, together with branding of the track entrance and all ticketing and products produced by the circuit for the Grand Prix. The value of the package is not disclosed.

ING will have 'on track' branding at the following circuits for the remainder of the 2007 season:

-- Montreal, Canada, 8-10th June

-- Magny-Cours, France 29-1st July

-- Nurburgring, Germany, 20-22nd July

-- Hungaoring, Hungary, 3-5th August

-- Istanbul, Turkey, 24-26th August

-- Monza, Italy 7-9th September

-- ING Belgian Grand Prix, Spa, Belgium, 14-16th September

-- Fuji, Japan 28-30th September

-- Shanghai, China, 5-7th October

ING is a global financial institution of Dutch origin offering banking, insurance and asset management to over 60 million private, corporate and institutional clients in 50 countries. With a diverse workforce of over 115,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.

Source: ING
Keywords: Advertising