HONG KONG, Aug. 19, 2015 /PRNewswire/ -- Furla, the Italian fashion brand known for its creativity and quality, has chosen Yourcegid Retail software in a bid to optimise the retail management and provide its clients with a unique shopping experience as it continues to expand the business, particularly overseas.
A project started in Europe with a total of more than 340 stores equipped with Yourcegid Retail Y2, Cegid's new omnichannel solution, that will better manage all its retail management activities across all sales channel, know better its clients, and centralize control and visibility of the business through a single solution.
Founded in Bologna, Italy in 1927, Furla is one of the most important "Made in Italy" brands in the fashion ecosystem that has managed to establish itself internationally by offering 100% Italian design. Since its creation, the company has created and distributed high-quality and elegant bags, footwear and accessories. As a key player in the global fashion market, Furla continuously promotes and increasingly enhances its brand in international markets from its headquarters in Bologna. From London to Tokyo, from New York to Singapore, Furla brings authentic Italian style, natural elegance, research and creativity.
A leading international and innovative solution
In order to support its rapid growth across several international markets, all very different from one another, Furla needed to centralise its retail and merchandising activities with a single centralized database, while still maintaining its strong attention to local needs in terms of store management, customer loyalty programmes and local tax procedures.
Furla needed a solid and future-proof international technology partner and an all-encompassing, innovative retail solution. After studying the solutions available on the market, the company chose Yourcegid Retail Y2, the omnichannel software that allows retailers to manage their activities and customers in real time across multiple channels - something extremely important for today's connected retail customer. The projects covered two main areas: store management, and loyalty and staff card.
"In the fashion retail industry, from luxury to premium services, knowing the clients and creating a strong relationship with them is key. And using a system that allows you to centrally manage all our stores across the world, while taking into account all the regional differences, has allowed us to significantly improve the shopping experience in our stores, as part of our commitment to providing unparalleled customer service worldwide," said Eraldo Poletto CEO at Furla.
This is made possible thanks to a centralised, cloud-based database that provides accurate, real-time data on sales, stocks and customers and implement a real "clienteling" strategy, in order to improve and support the brand's strategic decisions for the future.
Yourcegid Retail Y2 is the retail solution that is able to support Furla in its international development thanks to its specific procedures and requirements for each region and simplicity in usage. These are the key elements of the worldwide project that is expecting to grow more, thanks to the good results reached so far.
Adding value and benefits
Furla can now rely on a solution that perfectly matches its store management, CRM, merchandising and inventory management needs. Being cloud-based means that it can get the most out of its infrastructure, with continual contact via centralised servers, thus reducing hardware and maintenance expenses. Another benefit of the Yourcegid Retail Y2 system is that it is localised for each country (language, tax regulations, credit card payments, etc.), thus is able to handle any specific procedures and requirements for each region.
"To ensure real-time data exchange on stocks and sales, wherever in the world our customers are, requires four internationally located servers," said Eraldo Poletto, CEO at Furla. "Thanks to Yourcegid Retail Y2, we are able to manage all our channels - stores, franchisee and outlets - through only one system and provide our customers with a holistic shopping experience."
About Furla www.furla.com
Furla is a company that since 1927 creates strictly in Italy and worldwide distributor of handbags, shoes and accessories of high quality and simple elegance, rich in tradition and entrepreneurship into the future.
A long history for a company in perpetual motion, competitive, star of the current economic scenario.
Furla was founded by the Furlanetto family over 80 years ago, and is still one of the few Italian companies to keep the family property together with a strong management structure and tradition that is renewed.
The headquarters are in Bologna, in an old villa of the '700. From here the company promotes and enhances, through constant commitment, its presence in international markets. From London to Tokyo, from New York to Singapore, the brand Furla is an expression of authentic Italian style, seen as natural elegance, research and creativity.
About Cegid www.cegid.com
Cegid is a leading player in the digital transformation of companies, providing cloud services and enterprise software to private companies and public entities alike.
Cegid addresses the management needs of companies and public entities of all sizes in the fields of finance, taxation and human resources, and offers industry-specific solutions to companies in the manufacturing, trade, services and retail sectors as well as to the accounting profession. Based on MoBiClo, its technological concept combining Mobility, Business Intelligence and the Cloud, Cegid's innovation strategy integrates the new ways in which people use software.
Cegid is an international group with more than 2,000 employees, 28 locations in France, and 15 subsidiaries and offices worldwide. Cegid serves more than 110,000 clients and 400,000 users, including over 100,000 in SaaS mode. In 2014, its revenues totaled EUR267 million. Cegid is listed on Euronext Paris.
To learn more about Cegid and our product lines, please visit: www.cegid.com
