- Knowledge product brings latest business insights to wide audience -
EVANSTON, Ill., Sept. 18 /Xinhua-PRNewswire-USNewswire/ -- The Kellogg School of Management at Northwestern University today announced the launch of Kellogg Insight, a Web-based research digest that highlights Kellogg faculty research. The site is accessible at the following link: http://insight.kellogg.northwestern.edu.
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Kellogg Insight brings together current research from the school's professors, doing so in a new format that emphasizes key findings. The digest consists of compelling summaries that present research in an accessible, yet sophisticated way. Faculty contributions cover an array of subjects, including entrepreneurship, innovation, finance, international business, leadership, marketing and policy. Through articles such as "Do Leaders Matter?" and "Why Do IPO Auctions Fail?" Kellogg Insight explores diverse and meaningful issues in a way that bridges theory and practice. Each month, Kellogg Insight will be refreshed with new articles.
"Kellogg Insight summarizes key research findings for businesspeople and students, as well as educational peers and members of the media," said Dipak C. Jain, dean of the Kellogg School of Management. "Whether visitors are looking to secure tips for work or simply find food for thought, they will find a topic that will pique their interest and spark creativity."
Built on the premise that great leaders have great insight, Kellogg Insight takes detailed research articles published primarily in academic journals and makes them easily available to the general reader and time-starved business leader.
"Kellogg Insight was developed in response to student and alumni requests for a digest that reflects an up-to-date account of what our faculty is producing," said Kathleen Hagerty, senior associate dean: faculty and research. "This initiative will continue to be supported by the Kellogg School and a team of dedicated PhD and MBA candidate writers, as well as accomplished science writers, who work with faculty to summarize their research in a concise, compelling manner."
About the Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University was founded in 1908 and is widely recognized as a global leader in management education. The school, located just outside of Chicago, is home to a renowned, research-based faculty and MBA students from around the globe. The Kellogg School's academic portfolio includes the Full-Time, Part-Time and Executive MBA Programs and the nondegree Executive Education Program. The school offers three joint-degree programs: the JD-MBA, MD-MBA and the Master of Management and Manufacturing (MBA-MEM). Additionally, the Kellogg School of Management offers an Executive MBA Program in Miami and has alliances with business schools in Europe, Asia, the Middle East and Canada. To learn more, visit http://www.kellogg.northwestern.edu.
